tag:blogger.com,1999:blog-33821110.post6609440932666073938..comments2024-03-29T05:11:45.296-04:00Comments on S.R. Johannes: Marketing Monday - Place Perfect PressShelli (srjohannes)http://www.blogger.com/profile/17123227845032402600noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-33821110.post-38422163540716935252009-03-17T22:35:00.000-04:002009-03-17T22:35:00.000-04:00Ha! I never realized that the best time to call an...Ha! I never realized that the best time to call and pitch a story is in the a.m. Sound obvious but it never occured to me to watch for that. Thanks for the tip!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33821110.post-26036117054110603812009-03-09T16:58:00.000-04:002009-03-09T16:58:00.000-04:00This is great info. When I worked in market resear...This is great info. When I worked in market research, I read so many poorly written press releases. Mostly, the problems that I saw were related to the writing. You want to sound interesting! Who would want to write a story about someone who's boring? And the more specific you can be, the better. It's just like a query letter in some ways; saying that you're intriguing isn't going to get it done. SHOW that you are. Don't tell.<BR/><BR/>Ahem. Sorry. I'll get off the soapbox now.Carrie Harrishttps://www.blogger.com/profile/14893023777471521703noreply@blogger.comtag:blogger.com,1999:blog-33821110.post-82586071208107870942008-12-25T19:37:00.000-05:002008-12-25T19:37:00.000-05:00Hi Shelli, just thought I'd add a little something...Hi Shelli, <BR/><BR/>just thought I'd add a little something: try to make contact with a specific reporter, ideally one who often writes stories of the same kind. That way, you can let the reporter pitch the idea in the newsroom instead of leaving it up to an editor, who will have to prioritize. If a reporter cares, and even better, if a reporter can present it as her own discovery to her boss, you'll get a story.<BR/><BR/>Be tactful, though, you don't want to antagonize by being too pushy.tone almhjellhttps://www.blogger.com/profile/05213144552658031984noreply@blogger.com