3 4 5 S.R. Johannes

Thursday, February 09, 2012

Bookanistas The Reading Room


Today, Kim Anderson stops by to discuss The Reading Room, a new community for book lovers. 



Next Tuesday, Feb 14th I will join The Reading Room for a Valentine's Day chat at 7pm EST/4pm PT. To find out more information, join TheReadingRoom today. I will be discussing indie publishing, marketing and my books.


Hi Kim, thanks for stopping by. Tell us about yourself and The Reading Room.

My name is Kim Anderson I’m the Founder and CEO of TheReadingRoom and I live a long way from the US and UK in Sydney Australia.  .  It probably goes without saying that books and reading are my passion. After graduating from the University of Sydney I interviewed for two jobs while I pondered what I might do. The first was as a proofreader and the second as a personal assistant to a chartered accountant. The chartered accountant had a passion for figures of all kinds, and not books, so it was a huge relief when I received an offer to train as an editor. Apparently, I flunked the proofreading, but edited the text with flying colors!  I went on to work as a publisher for many publishing houses, and spent a couple of years in New York working at HarperCollins as a VP and Publishing Director. Over the years I have had the privilege of meeting many wonderful authors and the opportunity to discover many wonderful books. In New York, I was introduced to Shel Silverstein and entertained my son with his poetry for years – we still scream with laughter at the “Dog with Two Tails”, and The Giving Tree is still my number one choice for a gift. 

TheReadingRoom is a place where people can connect, share and recommend books they love. A place where readers can enjoy the variety of books on offer to them no matter what type of book they like to read. It was born and has grown from my passion for reading and true love of books.

What gave you the idea to start The Reading Room?

Reading and writing has always been a large part of my life. My sister Rae read tome at night in bed, mostly the Classics – we shared a room – her half was always neat and orderly, and mine was always ruffled and wrinkled. Even today my bed never looks as smoothly made as hers. But having someone read to you every night is a joy and we still share all our books comparing notes and introducing each other to new authors. 

When I returned to Sydney I was a founder of the first and still number one Internet portal in Australian called ninemsn. So it was only natural that at some time in the future, I would combine my Internet publishing experience with my passion for books. I wanted to create a place where readers could access information about authors and good books. One thing that used to get under my skin was the way in which literary criticism could be used to make writers and readers feel inadequate. Often critical analysis would leave me wondering if it was the same book I was reading. I didn’t get the sexual connotations of Miriam on the swing in Sons and Lovers or why the rolling hills and green pastures were sexual metaphors. So one of the important philosophies of starting TheReadingRoom was that it needed to be a place where reading was encouraged and readers of all levels and tastes could feel comfortable. It needed to be a place where you could meet like-minded readers, easily browse their bookshelves to discover new writers and new books. It needed to be structured and well organised just like my sister’s bedroom!

What does the Reading room do that other reading/book clubs sites don't offer?
    This is a difficult question to answer because I think for most book sites the ingredients are the same. It’s more about how you prepare and cook the cake. It’s the combination of a number of factors but there are two that I think are very important. First is the way our members can recommend books to each other. The best recommendations come from people you know or trust. They are people in your circle of influence. We try hard to ensure that it’s easy for members to recommend books to each other and in particular to solicit recommendations from people who are very familiar with what they read. 

    The second is the combination of member and expert reviews.  Expert reviewers provide knowledge and trust when you are not in a position to tap into your circle of trust or they have not as yet read the book in which you are interested.  This is why our published reviews from the New York Times, The Guardian and others are so important.  You want to be sure that they know what they are talking about. 

    Our independence also sets us apart. We have from the outset built our own database taking feeds from a range of sources. This enables us to create a single book profile for each of our titles and to include all the editions of that title in all formats and all countries or territories. We call this the spine of the site and although it is not visible to our members it is what gives us the ability to create different ways to discover new titles and authors quickly and easily. 

    What events do you have coming up?


    Where would you like to see TheReadingRoom in 5 years? 

    I can’t imagine a world without books or bookshops. So I hope that in five years time TheReadingRoom.com will be the place to discover and meet new authors and a great place to hang out with your reading friends, chat about books, and be as comfortable with our members as the big cosy armchair most of us curl up in to read.  

    We’re a very small and dedicated team and we treasure that. We all get involved and pitch in to get things done. We learn from each other and I hope that never changes. 

    Go join The Reading Room, (it is free :)!

    You can also find The Reading Room and join in book discussions on Facebook and Twitter. Be sure to join The Bookanista Book Club on The Reading Room.

    For other Bookanista posts:




    Wednesday, February 08, 2012

    Showing The Love: Looking for Guest Posters

    I will be out of pocket the week of March 31st. So I was thinking I could help some other bloggers get some exposure by getting guest posts lined up. I'm not saying I'm the bomb but I do have a good following and would like to get some other blogs out in front of people.

    So here is how it goes:

    Submissions
    Submissions start today and will end Fri, Feb 17th. You can email them to me at shelli@srjohannes.com

    You can send me:

    •  a guest post or a proposal (though I will say the actual post would be more persuading) on any topic related to writing, marketing etc. 
    • a bio
    • You can also include a 1 or 2 sentence pitch in your post for the agents and editors that come by

    What I will offer you for helping :)
    If I choose your post (I am looking for 5 to run April 2 - April 5th) - to thank you for posting for me, here is what I will do in exchange:

    • You will get exposure for your blog on here 
    • I will tweet and Facebook your post. 
    • I will seek help from The Indelibles to RT your post.
    • I will offer a daily giveaway for those who comment on your post. 

    That's it!

    Fun right?

    Tuesday, February 07, 2012

    More Questions Answered

    Housekeeping


    All giveaways from Jan and On The Bright Side launch will be shipped this week. I try and ship once a month.




    Have you heard of The Reading Room? It is similar to Goodreads but with some additional benefits. They are hosting a Valentine's Day author chat next Tuesday, Feb 14th at 7PM EST. I will be there talking about indie pubbing, my book, and marketing. Mark your calendars and sign up for free to join. The brains behind starting The Reading Room will also be here this Thursday on Bookanista Day to tell you more about The Reading Room.


    You can also win one of 5 $50 book vouchers by inviting 5 friends to join or by joing the live chat. I will also be giving away prizes during the chat.





    More of your questions...


    I would like to know more about book covers: hiring a graphic artist versus doing it yourself. 


    I know tons of indie pubbers who get art online or have graphic designers photoshop for them. I personally want to stuff to be original and reflect what I'm trying to get across. 


    Here are some viable options that depend on preference and budget:

    1. Purchase art "as is" online and put your title on it without changing it. But you risk someone else using it. (under $100)
    2. Find a graphic designer student or art student and see what they can do ($100-$300) 
    3. Purchase art online and pay someone to do the design and cover art - but having them photoshop to add originality ($100 - 500$)
    4. Pay for an original photo shoot and cover design ($500- 1000)

    I used Vania @vlcphoto.net. Not only does she take great pictures but she also does amazing photoshopping, which is hard to find. You can find her at her web site or email her at Vania Stoyanova <vandsmedia@gmail.com>if you want more information.




    How did you get such a huge following on your blog?


    I started this blog in Jan 09 and got 100,000 hits within the 18 months. I don't necessarily think it was because of me but here is how I started blogging:
    1) I commented on blogs and always answered comments. I try to still do that though I don't get to as many as I used to :(
    2) I tried to help people by running agent contests and giving away ARCs I received from publishing houses.
    3) I created a niche for myself around offering free marketing advice to writers and authors
    4) I participated in comment contests and blog hops to meet new people and find new blogs.
    5) I tried to blog at least 3 times a week.
    6) I added my blog signature to my email.


    I just try to be genuine and help others. That was my only "strategy" behind even starting.


    Have you worked/or do you ever attempt to get your work into libraries/bookstores/large chains, etc? Is that possible, is it advantageous, or not even worth the effort? What is your opinion/experience?


    I have not tried yet. I have been focusing on my ebook experiments. But I have just been accepted into Lightning Source who uses Ingram as a distributor. Most bookstores order through Ingram, Book depository overseas, and Overdrive for libraries. That is my next phase. Though seeing how my paperbacks sell (probably only about 10-15% of sales), it might only be worth it from a monetary perspective but it is a way for me to support indies and support the physical book. 


      
    That's it for now. 


    Feel free to leave more questions and I will continue to answer them. :)

    Monday, February 06, 2012

    Mundie Moms Untraceable Tour


    Mundie Moms Untraceable Tour

    2/7- Fire & Ice, character interview with Grace
    2/9- Reading Lark, character interview, Mo
    2/10- Once Upon a Twilight, review
    2/11- Mundie Moms, author interview
    2/12- Eve's Fan Garden, guest post