Marvelous Marketer: Alice Pope (Author, Children's Writers & Illustrator's Market)

Hi Alice, Thank you for joining us today.

Before I ask you to talk about your

marketing strategies, tell me a little about yourself.

I’m managing editor of Writer’s Digest (WD) Market Books and have been with Writer’s Digest Books for 17 years. I am also the long-time editor of the Children’s Writer’s & Illustrator’s Market (CWIM).

Do you/your agency/your house have a website/blog?

When did you start it and who manages it?

There are a number of blogs run by individual editors here at WD. My blog focuses on children’s publishing topics. I’ve been blogging since August of 2006. I kicked it off by reporting on the 2006 LA SCBWI conference. In fact, this summer, I am excited to be heading up a team of bloggers who will be blogging about the event.

In your opinion, how important is social networking such as Facebook, MySpace, Twitter, etc.

I think it’s extremely important for authors to use these networking tools. If they add in a blog and a website, even better. These social networking platforms don’t cost anything but time and they give authors more ways to connect with their audience and potential readers.

With the publishing climate today and the bad economy, publishers can only do a bare minimum in most cases when it comes to marketing and promotion. Authors would be foolish to not create Facebook page at the very least and be proactive with it (send friends requests, update status, comment on other people’s pages, send notices and event invitations, etc.)

Do you feel it is beneficial for authors to team up and promote books as a group? And if so, why?

I am all for strength-in-numbers marketing. The “Class of” collective marketing groups are a great examples (ie: the Class of 2k9) of how to pool resources and talents for a common goal—to promote their group of upcoming titles to booksellers, librarians and teachers.

ReaderGirlz is another great example but with a different approach. They are not a collective marketing group per se--they promote the work of many authors and promote reading. But at the same time they’re raising their own profiles and have a built-in platform for their own titles when appropriate.

It’s a win-win.

Do you have a formal marketing plan or is your marketing more random? What creative things have you done to promote your book?

In terms of CWIM and our nine other market books, they’ve been around for many years and do well year after year so our sales team can usually get them on display in the big chains. As a whole my company is now moving to more of an ecommerce focus--we do more email and online advertising these days than, say, sending out review copies.

Over the years I’ve taken a grass-roots approach. I send free books to many regional SCBWI conferences each year to be given away as door prizes. I think this is a great way to get the book in front of its audience and do something nice for these regions at the same time. I also send a free copy of CWIM to all the SCBWI Regional Advisors around the world each year after the book is published. I feel like it’s a nice perk for the RAs who are hard-working volunteers and in turn I hope they let their local members know that a new edition is available.

And I suppose my blog, my Facebook page, and my Twitter are part of this picture as well. CWIM comes out once a year (in August), but readers can check in with me anytime through these outlets where I can give them news, report from conferences, and get personal with them.

Hopefully they’ll like me and like my book!

Thank you for joining us today, Alice.

Thanks, Shelli!

Sunny Sunday - A dash of hope

Another kickoff into Monday's Perk Project! (check out Suzanne Young's blog and Robin Mellom's blog for more perky posts tomorrow!)

Today my thoughts are on healing, hope and thanks.

Even now, at 5:00 am, I am thinking of healing.

As most of you know, I have had vertigo for the last several months. Though I am getting better, I am still not me. But feeling my body heal from whatever caused it is such a relief.

I never thought about my body until these last few months. Except for the time I was Prego. Oh yeah - and then of course - as I have symptoms of the Post-Prego body blues. But I never thought about everything my body did and how much I took it for granted.

We can't trade in our bodies like an old pair of jeans, or a leased car, or a new computer. For us, there is no replacement. We also don't realize that doctors cannot fix everything. They do their best to treat symptoms, but sometimes they never really get to the problem. They can only do so much. I never knew that.

What's worse - is that sometimes they don't have the solution. Or don't know the right one for you.

Sometimes we have to find it ourselves from the inside out. We have to pray. We have to hope for something more. Hope for healing.

Now this post is not even really about me - though I can relate with the feelings of hope and healing.

This post is for my hubby.

20 years old, my husband had a back injury in a rugby game that never really healed. When I first met him 9 years ago, he had back problems but was still able to climb, swim, and fly-fish. He was also in little amounts of pain at times. Chronic pain. Pain that never fully went away.

During the time my daughter was a baby, my hubby's back worsened. I don't know if it was age or if picking up my daughter aggravated the injury. Or if his back just gave up.

Whatever it was , he was hurting. So of course, we all were hurting for him.

About 2 years ago, his back got so bad, he could not feel his left leg anymore. He gave up climbing, he gave up flyfishing. He could not even play with our daughter. The minute he got home, he laid down. At 36, he was unable to do anything he loved. His back "went out" several times, leaving us sad, frustrated and scared. He was in and out of Emory's Spinal Clinic and after many consultations and MRIs, he was told his only option was a spinal fusion which is only about 60-70% effective. Yes, it shocked me too. Some people actually go through the surgery and still are not better. Still are not healed.

My hubby didn't think the spinal fusion was the right answer for him. Even though it MIGHT work, he wanted something more and he deserved it. So he made a choice to continue suffering. For another 6 months he suffered. He tried not to complain, but I could see it in his face at times. he tried to help around the house, but it was hard for him. he tried to participate in activities, but it always hurt. He became a master at living with pain. He started researching online and applied to FDA studies but with no assurance of lessened pain. Then, one day, he found a surgery in Germany with a 95% effective rate. He sent his films over and he was approved as a "double-disk replacement" candidate. (Yes he speaks German :)

Great right?

Wrong. The surgery cost $50,000 and of course, our insurance would not cover it. Even though it was cheaper than a spinal fusion. ( my issues with the monetary goals of our health care system are a whole other blog)

Well obviously, we didn't have that spare change lying around so he opted to wait, hoping the FDA would approve something more, something better. So he waited some more.

And of course, his pain got even worse.

Until one day, I walked in and found him broken down, crying. Something I'd never seen before, He was in so much pain and at the end of his rope.

It broke my heart.

To make a long story short, we cashed in our investments and booked him into the program immediately. It was scheduled within just a few weeks. Our thought?What good is money down the road if you are incapacitated? All you need is love and health. Unfortunately at the time, my son was barely 6 months old and was also having a hard health time in addition to some childcare logistical issues.

Because the process was 6 weeks.

So at the last minute, we made a decision for me to stay here with the kids and have his mother fly from Wales to b with him.

For 6 long weeks.

And we all suffered.

I had to be here alone, taking care of 2 kids, one who was very sick. Most importantly, I could not be with and support my hubby during his scary, yet exciting/hopeful time.

My daughter had to be without her daddy.

But of course, my hubby had it worse. He had to go through this life-changing event without me, without his family by his side. He had to endure major back surgery where they went in through his abdomen, sever muscles, stretch his spine, remove two disks, and insert prosthetic ones. (he came about 2 inches taller!)

The process and the recovery has been a long one.

But today, it all paid off.

Because my hubby got up at 5am to run in his first marathon. 15 miles. Painfree.

So today I am so thankful.

Thankful we had the financial means - though we are still recovering today - to give my hubby his life back, to give our kids their dad, and to give him his passions back. Thankful to all the doctors who took care of him and gave him hope. Thankful to our friends & families in supporting us during the difficult time. Thankful to our kids for being patient and without their dad for that long. Thankful to his work for giving him the leave time and reassurance his job would be here when he got back. Thankful to all medical miracles that went in to creating this option for him to be whole again.

Most importantly, I am thankful that my hubby fought to get his life back. The life he deserves. The life he dreamed of. Thankful he pushed through the impossibly times and stayed hopeful.

He never gave up. But more importantly, he never gave in.

He persevered.

And I love him even more for it.

So here's to healing yourself, staying hopeful, and giving thanks for what you have.

Because it is all so precious and fragile.

Friday's Marketing Round up

Comment Your Butt off update

As of this morning - just since March 1st!

• 2,748Unique visitors
• 1162 Comments
• 81 people!

Only 5 days left! Don't forget to email me your extra credit by Tuesday night (listed on the left side).

Also - thanks so much to those of you who have downloaded/commented on Amazon Idol. Even if you download, it helps my ranking.

As of this morning, I was ranked #63 out of 500 in the Quarter Finals. You can go and read the first 3 chapters of my YA Suspense, Grace Under Fire here.

Don't forget, Alice Pope (Editor and Author of Children's Writers & Illustrators Market) will be our gurst interviewee on Monday!

Friday's Marketing Round up

Starting a Blog in a meaningful way - Here are the most common goals associated with blogs started by writers seeking publication.

10 Ways to promote your book - There are a number of things that the author can do that will really help so make the move from writing to marketing and take these actions

Top 5 reasons to have a web site - Now, consumers are going online at a much higher percentage. YOu may need to revisit your online strategy.

Blog, tweet update, *sigh* - There's a lot of chatter these days about the sales potential of the internet's social networks like Facebook, Twitter, Linked In or Ning.

Video with Ron Hogan from galley Cat discussing web publicity & online marketing.




Have a great weekend!

"What the Tarnations?" Thursday

Cool & Crazy Marketing
People do some really creative things to market their books. Check out what this author did to turn some heads while he was on a book tour. Hopefully it sold some books.


"What the Tarnations is goin' on?" Thursday

These are so crazy - the title will say it all. have fun!

Fish eats phone and it still works (this is just disgusting. I mean ATT gives phones away for free now. Do we need to use this one? Sounds fishy to me :)

Thief targets valuable roof materials via Google Earth (really? would I not hear them clomping on my roof ripping off shingles? Makes me so mad, it sends me through the roof.)

Toilet heated to stop buttock freezing (is this an issue? Is there a market for this? Port-o-potties could use them.)

Sarcasm diagnoses dementia (Oh let me put that on my list of docs to see. A sarcasmologist? Guilty as charged.)

Dog Poo DNA test - (really? we don't have anything better to worry about. This stinks.)

Chimp writes memoir Oh great! I'll just go jump off a bridge now (a low one b/c im scared of heights.) Do I have to be a monkey's uncle to get a book published? I'm gonna end on this note. I need to stop monkeying around and get back to my book.

Tommorrow: Round up and Contest update!