3 4 5 S.R. Johannes: Tips
Showing posts with label Tips. Show all posts
Showing posts with label Tips. Show all posts

Wednesday, April 23, 2014

Writing Lessons from the TV Show Dexter

I just got into the TV show, Dexter.

I never had Showtime before so I couldn't watch it and the entire 8 seasons is now free on Netflix. (woot woot! I know what I'll be doing over the summer.)

This is the. best. show. evah!

If I could write books like this - I would be a bestseller for sure!

I'm learning so many writing lessons from this show that I wanted to share:

Top 10 writing lessons from Dexter:

  1. Character arc - The character arc in each show let alone every season is amazing! Each character changes a little. in each episode.
  2. Dexter. The man perfect for this character - smart, hot, funny. So relatable that the whole serial killer thing is overlooked or accepted and you don't really know why or how it happened. :)
  3. Tension/Pace - Each chapter should have some tension or suspense. Even in books that aren't thrillers, you need to keep the reader turning the page. The suspense is killing me - every show has an amazing cliff hanger and i find myself saying "just one more episode."
  4. Voice - Each character should have his/her own voice. This is what makes each person special and relatable. Every character has their quirks, flaws and lovable moments.
  5. Character Development - Every character should be fully developed with backstory and motive. Each character from Dexter, to his sister Deb, to the "reborn cop" Angel, to the other forensic scientist, Vince. Each is unique.
  6. Villain - Your antagonist should be relatable. Not that Dexter is the antagonist but he should be. he's a serial killer yet somehow you root for him not to be caught.
  7. Setting. Your setting should invoke some emotion. Dexter is set in Miami. Everyone is always hot and sweating which adds anxiety to everything they do.
  8. Romance - Dexter started out awkward and has become more sexy as the shows go on. He's had a couple love interests but they were very purposeful in his character development which I find refreshing. It's not just love on the side. Each plays an important role in his arc.
  9. Reveals/Surprises. The reveals should be well placed and strategic. It all has to make sense in the end. So far they have done a brilliant job of reveals and I find myself going "I did not see that coming."
  10. Hook - You need a great hook as the foundation of any story. The idea of a serial killer killing bad guys is brilliant. 
You need to watch this show, esp if you are a thriller writer. The lessons are endless.

I heard there were Dexter books so I may check that out just to see how it plays out in the writing vs script.

Have you watched Dexter? What do you think? What is your favorite lesson from the show?

Tuesday, April 01, 2014

10 ways to write a page turner!

There are 10 easy ways (in my opinion) to keep up the pace (or suspense/tension) of a novel. This can be for any book to keep the reader clipping along and turning the pages.

10 steps to a page turner

1) Create short chapters - most of mine are 1500 to 2000 words. (It can't be 250 word chapters with 1000 chapters in the book. Thats' just annoying :)

2) End on the conflict, forcing the reader into the next chapter. (I call it the inverted climax curve! I'm smart huh?)

3) Keep your narrative short. At the end, go through and cut back scenes with too much setting or exposition. I say try to cut them in 1/2. (Actually, I should do this in my conversations as well. I'm sure my friends would appreciate it.)

4) Use short sentences when you want reader to feel rushed into reading. Longer sentences help to slow it down and create tension as well as a break before you ramp back up again. (I call this the roller coaster feeling. Make your reader sick :)

5) Add a ticking time bomb. This can be an actual time countdown or a lead in to knowing something is coming soon. (This even works in the ebay auctions I bid on. There's just something about a clock that creates stress.)

6) Create a strong opening line in every chapter that yanks the reader in. (I tend to spend more time on this than I do finding my dangling modifiers. I do not recommend that :)

7) Create strong closing lines that tease the reader to turn the page. (Do not let them put that book down! If you have to drag them on to the next chapter by their bookmarks)

8) Torture your MC - have her make mistake so actions get thrown back in her face. (I talk to my MC. "Oh you think that's bad, wait until I give you this!" I know I'm nutzo)

9) Raise the stakes each time it looks like resolution may be about to happen. (Give your reader the feeling of "oh thank God" and then take them to "WHAT the hell!"

10) Allow room to breathe. (You don't want them to pass out. Not good PR....But not too much room :)

Feel free to ask me questions! :)

Thursday, January 16, 2014

Book Trailers: Should I have one for my book? by Mallory Rock

So the pressing question so many have...Are book trailers worth it?

 The answer is not a simple one, as it is both yes and no. It really depends on numerous factors. Each author needs to think about and examine these factors to determine what type of trailer will work for you and your book. I believe a trailer can work for almost every book, but the trick is knowing what type of trailer to create. Now let’s start with the types of trailers that could be useful for authors.

You have the informational trailer, which can be used quite well for non-fiction books like this:

 Next you have cinematic book trailers, which can be used for a number of fiction genres and are modeled in a movie trailer style, like this:

Then you have the animated trailer, which can be used for childrens, some fantasy, and satire. Like this:

And last is the branding or interview trailer, which is more focused on the author and the message than the individual book and can be used with almost any book. Like this:

So how do you know which type is for you? Well let’s look at some of those factors that can make a difference.

* What genre is your book?
     In general the YA audience tends to be the most accepting of the visual medium, and therefore has a greater potential to yield results in the cinematic trailers. On the other end of the spectrum, non-fiction books tend to yield the best results with an informational trailer. With animation childrens and middle grade are best, but you have to weigh that against how much of your target audience will see your trailer. This does not mean that if you do not have a YA, middle grade or a non-fiction book you should not have a trailer. The branding or interview trailers can work for any book, but need to be catered to their target audience.

* What if I am on a tight budget?
     This can be approached in a number of ways. Starting with using either the informational if it works for you or the branding/interview trailers. These can be produced at a much lower cost generally because it is a much simpler video and process. If you have a book you think HAS TO HAVE the cinematic trailer, it can be done in a wide range of pricing. Now keep in mind you get what you pay for so, finding a great deal is good, but make sure you look at samples before committing to anything.

Once you have pinned down what might work for you and have someone creating your trailer, how do you know what to look for? What makes a good book trailer?
  • Keep it brief. People value their time and generally have a short attention span when browsing the internet through things such as trailers.
  • Be authentic. The tone and feel of your trailer should reflect the content of your book.
  • Music matters. Music sets the tone and flow of a trailer, so be sure it accurately represents your material and is engaging!
  • Make it seamless. All of your imagery, transitions and text should flow together creating one flowing piece. You do not want choppy pieces all pasted together. A good way to see if your content works well and has flow is to watch the trailer while muted. If it still stands up and is engaging without that mood setter you are on your way.
  • Give them information. Be sure to end your trailer with the url to your website for more information and also let them know where your book is available for purchase and/or when.

So now you have your trailer done, but what do you do with it? There are several places that are a must and free for you to place your trailer.
  • Upload to youtube as a starting point. When you do this use your keywords! What terms are people searching to find you or your book and additionally what are potential readers searching? Keywords can make a huge difference in getting that trailer seen on youtube.
  • Using that youtube video, embed the trailer on your author website. Announce and blog about it for its reveal.
  • Authors are able to add videos to their author page on Amazon.
  • You can also add the video to your author page on Goodreads!
  • Find a video book review blogger and try to get your trailer featured. You will have a better impact with a video blogger as their audience is already watching videos. You will get more views and possible sales/reviews this way.
  • Have a way to display and play your trailer at events like author signings, conventions, etc.
Now looking at all of this information what can we deduce? I think it is safe to say there is a very wide variety of  trailer options that range from self made branding videos to professionally produced cinematic and/or animated trailers. Find what works best for you and your book and run with it. Make sure the quality is there and be ready to work at it. Having a trailer does nothing if you dont put it out there and use all the resources available to you. Having a trailer is one more great promotional piece to add to your marketing arsenal and in the end that is what all authors are looking for...another piece to the puzzle leading to success in this flooded business. Ask yourself what you can do to make your work stand out next to the others and then go for it.


About Mallory Rock:
I work with authors to bring their literary works to life through covers, interior graphics, layout & formatting, cinematic book trailers, custom world maps, web graphics, and promotional materials. I am the art director at the author PR firm Novel Publicity, cover artist & print formatter for Evolved Publishing, and also work with Amy Edelman providing custom cover services to Indie Reader clients. I have worked with authors like NY Times Best Seller Bella Andre and recently worked with major Hollywood producers, The Tannenbaum Company, creating a look book for a fantasy novel turned screenplay.

I am an avid reader and enjoy books across many genres. But I have a very fervid love of dystopian anf fantasy novels. I have been known to devour up to a book a day when my busy schedule permits. I enjoy combining my love of literary works with my artistic skills to help authors bring their work to life visually. Find out more about me on my website.


Thursday, September 20, 2012

Editing - how I hate the ways..

The copyediting process nightmare is hard. I hate it. The whole process.

First of all, I am someone who needs copyediting!!! Therefore I pay for it on everything I put out.
Grammar and spelling are NOT the strongest suits of mine. Yes I said it! 

Yes... I know... I am a writer and am supposed to know this stuff. It's not that I don't know grammar rules or don't know a comma slice from a dangling participle. I can point them out in other works. I just have a hard time on my own stuff.

  • One problem - on a writing level, I type as my character thinks so a lot of times that breaks comma rules or full sentence rules because Grace thinks in incomplete phrases. I do too. I don't know about you but I never think in complete sentences.
  • Secondly - I am not a great typer (this just gets worse doesn't it?) - I am a "pecker" (no laughing) so my fingers don't always go in the order I want them to.
  • But mostly, I just don't see them. IT's frustrating because I look. Hard. I've tried printing it out. I've tried listening on the computer (I am so not auditory). I've tried reading on computer.

Therefore I admit, editing is my weakness so I don't scrimp on editing in my process.

But it's very hard to find good people. Why? Because everyone thinks they are an editor. It takes time to find people who are good and thorough copyeditors at reasonable (not cheap) prices. Who can do it fast and do it well and are affordable. I have found a couple good ones and I have had a few bad ones to where I had to have work redone (and repay)

Why do I pay? I put aside money for covers and editing. I feel those are critical to my book's success. My books need at least 2 formal copyediting rounds. Copyeditors always make mistakes and when I edit the copyedits - I make more mistakes too.

We are all human.

I never mind when a reader sends me a couple typos to fix. I appreciate it.  It's easy to fix and I'd rather fix it than leave it. But it's frustrating when you have paid for it and people think you haven't. And of course, indie authors always get hit worse than traditional authors on any kind of mistake.

Keep in mind - traditional authors have the luxury of the professional editing PROCESS. They go through many-many rounds of editing. Beta, first draft, second draft, line edits, copy edits, first pass pages, ARCs etc. And this goes through at least 2-3 different people over that time. So by the end, most of the mistakes are filtered out.

Indies don't have that luxury. Not because we don't care or because we go too fast (at least not me) but more because we can't afford to have three different look at it over 6-9 months. I have several beta readers, my mom, and then 2 copyeditors. I usually do a few rounds myself but again - not my strong suit. I think because I work on the manuscript so much - the mistakes just blend in - maybe because I know the story so my eye doesn't catch them.

Here are some tips on editing:

Types of copyediting
1) Those who charge by the mistake - this is not a good option for me :)
2)Those who charge by the word - can get expensive if you are chatty in your novels.
3) Those who charge by the page.
4) Those who charge by the type - content editing vs line editing vs copyediting

How to find good ones
1) Friend referrals
2) Check out testimonials
3) BiblioCrunch - matching service to pair you with a copyeditor
4) Sometimes literary agents will post lists like this one
5) Ask Indelibles - check out the resource page

Tips on editing
1) Hire a copyeditor. No matter how good your mom is or how good you think you are.
2) Be sure to get some samples pages done first to see if you like what they do.
3) Know your common mistakes - every writer has them.
4) After a copyeditor goes through it. Search for mistakes that seemed common (bad one of mine is from vs. form.  I type it in fast and then spell check and my eyes never find it.)
5) Go through their edits more than once to be sure you did not make another mistake while editing.
6) Hire a different one to do a second round. I know it costs but it's worth it.
7) Be sure they know your genre. Most will point out voice issues or consistency problems. It would help if they knew and worked with YA books.
8) Do they know Chicago Style?

Any other tips you can share?

Friday, September 14, 2012

Vlog on "How to prepare for your release?"


This was on SA Larsen's blog earlier in the week. Thought I would share it here.


What do you think? What else do you need for a release?

Saturday, September 08, 2012

All about Self Publishing

If you want to follow the Unbelievable Uncontrollable blog tour - the link is now on the right. I will be talking about marketing, writing, and self pubbing along the way with tons of giveaways so follow along!

Today I wanted to provide some great links on the self pubbing world. For those thinking about self pubbing or curious about pros and cons, check out some of these articles.

In the News - Self Publishing Industry
Not a Gold Rush Report
Self Publishers Make Gains
How to Self Publish
Self Published eBook author

Past Posts of Mine
Not all is equal in publishing
The Schizophrenic Self Pubber
Thinking of Self Pubbing?
What to consider in distribution?
Tips and Trick from Indie Authors
The importance of Editing
More about ISBNs
All about Covers
Ebooks and Pricing
Testing the Blogger Theory
Choosing Launch Dates
Market Your Words book
To self pub or not to self pub?
The Entrepreneurial Author

Interesting Articles

My friend and fellow Indelible, Susan Quinn, did a great series on self pubbing:
Where to Publish
Formatting Ebooks - The Easy Ways
Formatting Ebooks - The Hard Way
Publishing to iTunes


Stigma of Self Publishing by Lisa Nowak
Art of Self Pubbing by Allison Moon
Rediscovering the eshort market by Rebecca Knight
The Power of Community by Melisa Foster
All About ISBNs by Lisa Nowak
Pen Names by Megg Jensen
The IndieRevolution by Laura Pauling
It's all Subjective by Karen Hooper
Self Pub and Agents? by Megg Jensen
Creating a Cover by CK Bryant

Let me know if you have any questions!

Tuesday, August 21, 2012

Finding the Emotional Truth in Historical Fiction (Vicky Alvear Shecter)



 Today, Vicky Alvear Shecter (author of Cleopatra's Moon) is here to talk about historical fiction.

=================

“All novels are emotional autobiographies.” I can’t remember who said that, but it hit home when I heard it.

So true.
And yet, finding the emotional truth in historical fiction—in places and times very different from our own—can be a challenge. When I started on my YA historical fiction novel, Cleopatra’s Moon for example, I remember thinking, how could I possibly have anything in common with an ancient teenage princess of Egypt whose mother was Cleopatra and whose father was the famous Roman general Mark Antony?
Physically? Not a damn thing. Emotionally? To my surprise, quite a bit. Let me explain with some examples:

-       Cleopatra Selene, my main character, is ripped from everything she knows and loves when she is sent from Egypt to Rome. She never returns to Egypt (as far as we know). I evoked my own memories of displacement when my mother, for various soap opera-ish, moved us from Ecuador to Miami without any warning or preparation.  If I hadn’t experienced such a life-altering move, I would’ve called upon my reactions to moving to a new school or new neighborhood to imagine what it felt like for Selene.

-       As a result of the upheaval, Selene becomes even more fiercely attached and protective of her brothers.  My brothers and sister and I experienced an intense “closing of the ranks” during our across-the-world move, which affected how I expressed Selene’s response. Any “us versus them” childhood experience could be called upon.

-        Cleopatra Selene worries that she might not ever be as striking and charismatic as her mother (Cleopatra was no beauty but her magnetism and charm were legendary). She fears she won’t measure up and that, somehow, she’ll end up disappointing everyone.  I too had (have) a beautiful, elegant mother and when, as a teen it became clear that I would never be as tall or as thin, I had similar fears. Teens often worry that they’ll never live up to the expectations others have for them.  What were yours?

-       The first time Cleopatra Selene is taken to see her mother after learning about the death of a family member, she wants to run. It terrifies her to see her mother so wracked by grief. I drew on my memories of a similar grieving experience.  But I could’ve also recalled what it felt like to witness a grown-up expressing any strong emotion for the first time.

-       Cleopatra Selene struggles with spirituality. I imagined that she was brought up with faith in both the Greek and Egyptian gods and that she had a special affinity for Isis. When she learns about the Judeo-concept of free will, she wrestles with its implications. That struggle becomes the focal point of her emotional growth. When I was a teen, I too struggled with making sense of the different religions in my life—Catholic in Ecuador and Jewish in my grandmother’s house. Even if your faith has never wavered, you could draw upon your emotional reaction to the first time you heard something that directly contradicted everything you’d ever been taught. 

-       Cleopatra Selene falls in love with an important historical character who also happens to be a brilliant writer and scholar. This, I don’t need to explain. Haven’t most of us fallen for the hot, brooding ‘English major’ type at least once in our high school or college lives? ;-)

When you have no direct experience to draw upon for a scene, create one. For example, observing my own reactions to reading about the experiences of girls in radical Muslim countries helped me articulate Selene’s outrage to the restrictions she faces when she is forced to live in Rome.
Mining your “emotional autobiography” is important in all fiction, of course, but it’s even more so in historical. The emotional connection to the protagonist is the bridge by which we travel back in time. And, hopefully, what keeps the reader turning pages.


Vicky’s novel, Cleopatra’sMoon, won the Southern Breeze Crystal Kite award and was named to Bankstreet's list of Best Books of the Year for 2012. In the upcoming WIK conference, Vicky will share more of her secrets for transforming dry facts into juicy stories. You can find her hanging out online at her blog, Facebook, and Twitter.


 What historical character/figure do you think you connect most with?

Friday, July 27, 2012

Guest Post: Writing for Boys


Bam!  Pow!  Screeech! Should there be books written just for boys?  Should there be books written just for girls?  Or should there be books for every young reader, one size fits all?  What are those editors/readers/librarians looking for, really? The debate rages on, with passionate advocates on every side.  Luckily, we writers don’t really have to take a side; all we have to do is to start writing and see who our main characters become as the stories take shape in our heads. 

As we begin the writing process, knowing our audience is invaluable, and that comes through research and experience – oh, the experiences!  In my own case, I spent years teaching in middle schools and high schools, and now, as an author, school visits and readers’ letters help to keep this dinosaur current. My weekly volunteering at the Boys and Girls Club doing “homework help” (translation: “controlled chaos”) is key to get a glimmer of what’s going on in the lives of both boys and girls.  Then, living with the “ultimate guy,” my dear husband, a sports nut and avid reader, also influenced my world view of how “guys (well, one guy anyway) see the world.” 

Sometimes, a specific audience is already targeted, as it was for my contracted reluctant reader series (Cover-to-Cover, Perfection Learning), which is for boys ages 9-14.  Other times, the sense of the audience evolves during the writing process, determined by the main character’s voice, as it did for my most recent middle grade/tween mystery, ISLAND DANGER, which is also for boys, 9-14. 

To focus specifically on writing for boys, I’ve found that reading suspense á la Grisham, Patterson, and DeMille and studying their use of lots of action and hooks in their plots were critical to get me focused.  Additionally, books on language and gender, such as YOU JUST DON’T UNDERSTAND by linguistics professor Deborah Tannen, helped inform my writing. 

Tannen’s theory is that girls primarily use language to “connect,” whereas boys use it to report a fact and to establish dominance.  For boys, she says, the “glue” that binds them together in a group is “activity,” whereas for girls, it’s “talk.” Sure enough, my male main characters grab hold of the plot and establish their own voices quickly, as opposed to my female main characters, who seem to establish themselves with less overt physical action, more dialogue, and at a more subtle pace. 

For example, the fourth through eighth grade boys at my local Boys and Girls Club will read THE HUNGER GAMES, with a female main character, but won’t pick up TWILIGHT, at least not in front of other kids!  They love the suspense and exciting action in the former, they tell me.  The fourth through eighth grade girls will read both books.  Most boys I talk to say they love mysteries, and they seem drawn to overt struggles and strong conflicts between good and evil.  When I write for boys, I keep these theories in mind, so Todd, my main character in ISLAND DANGER, plays a lot of soccer, surfs, and gets into fistfights.  Yet, he definitely has an empathetic side as well, which he uses to assess the other characters, to make his decisions, and take action. 

            There are plenty of examples of books that contravene these theories, and many authors who will disagree, but, as a writer, I find that these ideas help keep me grounded as I write and revise my manuscripts for boys.  With any luck, young readers will pick up one of my books and find an experience that resonates with them, whether they’re boys or girls. 

If you tweet or email Margo the following, you will be added to a drawing for a free book.

For a Tweet to @ipapaverison:  Enter me in #mg ISLAND DANGER ebook giveaway

For an email to ms@margosorenson.com: (subject line) Island Danger ebook Giveaway 

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Tween Mystery Action Adventure

When fourteen-year-old soccer star Todd arrives in Hawaii, he hears that radical, militant Hawaiian activists have hidden weapons in a nearby ravine to use for their rebellion against the U.S. government to gain Hawaiian independence. Even though he’s warned that people are raising marijuana or “pakalolo” in the ravine, guarding their crops with rifles, pit bulls, and explosives, Todd plans to scout the ravine and find the weapons, hoping he can finally earn his family’s respect and find some adventure to offset his boring summer. What will Todd discover in the ravine that could force him to rethink everything he’s believed?


Author of twenty-seven books, Margo Sorenson was born in Washington, DC, and spent the first seven years of her life in Spain and Italy, living where there were few children her age, so books became her friends. She finished her school years in California, graduating from the University of California at Los Angeles. After teaching high school and middle school and raising a family of two daughters, Margo is now a full-time writer, writing primarily for young people of all ages, toddlers through high schoolers. Margo enjoys writing for young readers since she believes they are ready for new ideas and experiences, and they really enjoy "living" the lives of the characters in books. She enjoys meeting with her readers in school and library settings from Minnesota to California and Hawaii.

Besides winning recognition and awards for her books from various groups, including the American Library Association, Margo was invited to donate and archive her working papers with the internationally-known children's literature collection, the Kerlan Collection, at the University of Minnesota. After having lived in Hawaii, California, and Minnesota, Margo and her husband now live full-time in La Quinta, California. When she isn't writing, she enjoys visiting her grandchildren, playing golf, reading, watching sports, traveling, and hearing from her readers.  

Friday, May 18, 2012

Marketing/Indie Round up

In breaking news, Market My Words (my blog) was a Finalist/Honorary Mention in the Goodreads Independent Blogger Awards in the Publishing category 1 of approx. 1000 blogs entered).

Woot Woot!

Thanks to everyone who voted.


Heres some great articles I came across recently:

Indie

When and why does an author decide to turn (great article but I'm biased b/c I was mentioned :)

Can you self pub and still get an agent?  (yes you can but it's tricky)

Self Pubbing as a Marketing Tool? (Trust me, there are easier ways to market than doing a whole book)

Why some Indie authors are successful and some are not (interesting take.)

Ebook Pricing - what to charge? (the age old question)


Marketing

Promotional Burnout by LM preston (we all get it!)

Seth Godin on Marketing (Radio)

5 ways to market indie books on a budget (good tips)

Product Placement in Books - Hard sellers (interesting. Hey MoonPies - call me!)

Rethinking the Book Tour (aw but we all want one, don't we :)

Titles are key (yes and covers!)

25 things that make you look dumb on Twitter (call me dumb, ha!)


Happy Reading! :)


Wednesday, October 12, 2011

Tips and Tricks from Indie Authors

I shot out an email to a few blogger buddies of mine that are/have self pubbed or are being published with a small, independent publisher.


Thanks to everyone who took time to send some tips. Some of these ladies will also be coming back on Fridays to provide more insight.
Check out all these books! 


Lisa Nowak
  • As far as copyediting goes, even if you hire someone, things are likely to sneak through. It's a good idea to have several people read it to check for typos. 
  • I also downloaded WordTalk to my computer and had it read my Word documents back to me. You find a lot of missing and transposed words this way. Stuff our eyes seem to skip over. helps with editing. Here's a link to a blog post I did about it with some tips on how to get it to work.
  • If you decide to do paperback. Lightning source does a great job. The biggest thing about LSI is it makes you look more legit. They're a professional printing company that works with many big publishers to print their backlist. They're associated with Ingram and Baker and Taylor, so they have a greater distribution channel, including in the UK and Australia with no extra effort on the part of the author. 
  • You don't have to get ISBNs unless you plan to use Lightning source. Go to Bowker and you can buy them as a single or in clumps (10,100 etc). 
  • In your case, since you only plan to do this one book and your finances are limited, you might consider purchasing 20 ISBNs from Bowker. You'll need at least four. One for Smashwords, one for Amazon, one for Barnes and Noble, and one for POD if you intend to release the book that way. You can get 20 for $250. If you get just one it costs $125. I sprung for 100, but that's a chunk of change at $575. 
  • It's true that Amazon has it's own numbering system, but it's still more professional to give a book an ISBN. Whoever owns the ISBN is considered the publisher, so if you want to be the publisher (rather than Amazon) you need an ISBN.
  • You need an ISBN for different formats - paperback, hardback, ebook.
  • Formatting isn't that tough. If you follow the Smashwords Style Guide (a free download) you won't have any trouble. Be sure to use the nuclear option to get rid of all the wonky formatting Word tosses in a document.
  • Trade "teasers" to place at the end of another book in your genre to cross promote.
  • A friend of mine is experimenting with getting ebooks into brick and mortar stores by having plastic cards printed up to place in the stores. The cards have a scratch away area on the back with a unique code beneath. The buyer goes to the publisher website, enters the code, and is allowed to download a book. The cards sell for $2.99 and I think it costs around $160 for 100 cards. I only spoke to her briefly about this, so I'm not sure on the details. The company is Spirehouse books  
Here are some other things these ladies had to say - 


General Advice
  • Surround yourself with a support network of writers. I have a core group at DarkSide Publishing. We support each other through our successes and failures. It’s great to have a close-knit group who gets exactly what you’re going through.
  • Don’t be afraid to edit! Get brutally honest critiques. If you don’t agree with a change, see if more than one person suggests the same thing. If they do, take off your blinders and change it.
  • Keep learning about the craft of writing. Don’t get so caught up in your new author status and assume you know it all. You don’t. Take classes. Attend critique groups. Go to conferences. Make new writer friends. Trust me, you’ll have fun doing it!
Making a Good book

  • I can write a novel in three weeks or less. It takes months to edit. Revisions should be many rounds of critiques, tears, and ten additional pounds from eating cookies. You may think you’re going insane. This is normal.
  • Covers and edits should not be scrimped on. This is our labor of love and I don't want someone judging me harshly b/c I didn't put my absolute all into it. If they don't like it once it's out, then at least I know I did my best. No regrets. 
  • You may already know this, but Scrivener software will compile your book in mobi and epub. You can then open the file in Kindle or Nook, and see exactly what it looks like before you upload it. You don't have to deal with html for Kindle, or trust that Amazon will format your doc or pdf file correctly. 
    Who to use?
    • Smashwords is the best (and possibly only) way an indie author can get on Apple’s iBookstore. Make sure you follow their formatting guide, even though you might want to kill yourself the first time. It’s totally worth it!
    • If you use Smashwords, you can opt out of Amazon and B&N to do on your own.
    • I'm doing my paperback at CreateSpace but the covers may not be as good as I hoped. I hear Lightning Source has a better cover offering.
    • Don't forget to register your book as a copywright at copywrite.gov
    Marketing
    • Run over to www.kindleboards.com. There’s a lot of great information and it’s a great place to read more about how different marketing experiences worked for other indies.
    • When it comes to marketing, try out great websites like Kindle Nation Daily and Pixel of Ink. Most authors earn back the money they spend, plus profit. They’re great for exposure to readers you may not reach through blog tours or contests on your website. Do not be afraid to invest in yourself.
    • Keep the blog tour short. Instead of spreading eleven blog hosts over eleven days I stacked them over four days. I did this to prevent fatigue from both the blog readers, and myself. I didn't want to bore them by talking about my blog tour for weeks and I've heard how exhausting blog tours can be for authors.  
    • I read that Amazon rankings are effected by how many sales take place in one day. I'm not sure how it works, but it's one of the reasons most of my blog tour hosts were booked on one day.
    Resources

    Also Sarah LaPolla - an agent at Curtis - just did a great indie series. Check it out!

    What question do you have for me? Let me know if this is what you want to know or if there is another topic I haven't touched on yet.

    Friday, March 20, 2009

    Friday's Marketing Round up!

    Here it is the weekly round up of my top posts on PR or marketing.

    Also feel free to read through some of my past posts by clicking on the tag "marketing" or "interviews" to learn more about marketing your books or yourself.

    Have a great weekend.

    Tuesday, March 03, 2009

    Beware of your Shadow Brand!

    Contest Update
    Whoa - you people are Krazy! Lots of competitiveness out there. I am loving the comments and meeting new bloggers. keep it up. If you are just coming - the contest goes all month. here's the original post. To all you players - lets' see who can keep up this pace all month long! :0)


    Beware of your Shadow Brand!

    This past weekend, I spoke at an SCBWI conference in Atlanta on Getting past your fear of branding/marketing. I promised I would blog about it as a recap.

    Befor eyou decide what your brand is - you need to be aware of the brand you are giving off.

    Beware of your Shadow brand - Be aware of what type of vibe you give off. I'm not talking about if you just have a bad day. I mean the "consistent shadow brand" you may be projecting. Are you scared, frustrated, desperate, confident etc. If you don't know what it is - ask your critique group members.

    Develop your own Author branding. This is your personal brand as a writer/author. You do not need to be published for your author brand. You only need to know your writing. What do you write? what is special about it? What colors represent you?

    What do you need for your author brand?

    • Web site ( a must!!!!!). Go for some variation of your name. (yourname.com) If you can't get it throw in your middle name or initials. You want your name as your author web site - it is easier to find that "YAbookauthor.com"
    • Blog (Andrew Karre, Editor at Carolrhoda, said yesterday that he prefers active blogs to stagnant web sites.)
    • Begin networking - what can you do for other people. Do this where you are comfortable - online or in person.
    • Decide on your colors/logo/look - keep it to 2 or 3 colors and figure out your style.
    • professional looking biz cards (try to stay away form white and definitely stay away from printing them yourself with perforated edges. You can get printing very inexpensive these days.
    Don't be baffled by Book branding. This is the brand of your published books. No one really needs to book brand until they get published. Although your topic appeals to a marketing segment, the book cover also plays a major role in the branding.

    What do you need for your book brand?
    • all of the above
    • develop a marketing strategy plan that is specific (not too generic)
    • do have marketing materials - book markers, postcards etc
    • If you have a series - you can always start a "book web site" "bookseriestitle.com" like harrypotter.com
    • Of course - expand your networking and always follow up!!!
    Cheapies to get you started


    • Web sites - I prefer godaddy - you can get a good site for under 15$ a month. They also sell domains for about 6$ a year. There are free web sites but they will not show up in search engines and they do not have as much of a professional look.. IN addition, usually your url will have their site in the title. Like srjohannes.googlepages.com.
    • Blogs - blogger or livejournal tend to be the most popular ones
    • free Blog templates - http://www.templates-blogger.com/ or http://btemplates.com/
    • Social networking - free (facebook/myspace/goodreads etc)
    • Twitter - free
    • Business cards - you can always design them and print them at vistprint.com or iprint.com. keep in mind the design is not totally customizable.
    • Other materials - again vistaprint.com allows you to upload documents and print for very inexpensive. (postcards/brochures/flyers).

    Should you ever spend money?

    I say not if you don't have to. (my hubby and accountant are killing me right now :)

    If you ever decide to spend any money on marketing - I would highly recommend hiring a graphic designer to custom design your web site, biz cards, and other marketing materials. You do the copy and printing yourself. If you pay a graphic designer to put it together, be sure you ask and receive the print ready files. That way, you can print inexpensively on vistprint or iprint.

    For those who asked - I give 20% off to writers and 30% off to SCBWI members. I will also promise to always beat your other estimates by 10% (assuming their prices are in alignment with the Graphic Artists Guild Pricing Guidelines and Ethics.

    Hope this helps!

    Friday, February 13, 2009

    Search Engine Optimization 101/Friday Five

    Day 5: Search Engine Optimization (SEO) 101

    So you have a web site now. That's great as long as people can find it and come to it.

    SEO (Search Engine Optimization) is when you improve the volume and quality of traffic through various search engines.

    So how do you do that?

    1) Pick a good domain and design it simple - try not to use too much flash. Any words in flash do not come up in searches.

    2) Register your site with search engines/directories. For example, the 3 main ones are:


    3) Use good Key Words - make a short list of 1 or 2 key word phrases for each page of the site you want to optimize. Here is an article that explains this in more detail. Try not to be too generic - like don't pick writer or author. Try to make it easy for those looking for you to find you by selecting keyword phrases they will most likely think of and most probably use when searching for whatever you offer.


    4) Meta-tags - Every web site has html - even the godaddy ones. You can view them easily. There are several "tags" that go into the HTML code for a page of a website. These tags are placed between the and . The most important tags are: The title tag and the "description" meta tag. The "keyword" meta tag used to be important but is basically useless now.


    5) Use Keywords in your text.


    6) Get others to Link to you!


    Other articles to Help:



    Friday Five - 5 Reasons I love V-Day


    1) Feeling Good- I am finally feeling better after 4 months of Vertigo. I still am only about 90% but I don't feel dizzy anymore. I may even try to go back to yoga this weekend. I have not been to Bikram in 4 months and my ass shows it! Did you knwo you can burn between 600-900 calories in 1.5 hrs of Bikram. You should try it!


    2) La Familia - I love an excuse to show the love to those I love most. I got my hubby a climbing card and my kids little gifts for the morning. Without them, theer would be a hole in my heart.


    3) Treats - This morning I treated myself to a sour cream blueberry cake donut from krisy Kreme. YUMMY! I got 5 more for Vday breakfast tomorrow. Only 4 in my family - who do you think will get the extra one?? Hmmmmm.


    4) Learn something new - Do you even know why we celebrate Vday - besides Hallraks consipracy of course. Here is a site by the History Channel that tells you. Its fun! Who knew? I just thought it was about chocolate and kisses ;) Thanks St Valentine for a LOVEly day.


    5) I love Quizzes - For those who knowI love quizzes, I found a fun Vday one called Dating through the Ages. You can take a quiz in different decades to see if you would have been a great date in that historic time. (BTW - I think I was a bit permiscous in the 1890s Yikes!)


    For those who love my blog, I love you - here's a shout out to you!


    For those in the world who have nothing else better to do than gripe, hate, bitch, gossip, put down, complain, or be negative - keep in mind what you focus on just gets bigger. So I ask you - Where is the Love?


    Don't forget - we have Robin from Shrinking Violets joing us on Monday as a Marvelous Marketer!


    Have a LOVEly Day!

    Thursday, January 29, 2009

    Build Your Author Brand (Day 1) & Writing Lessons from The Office

    Build Your Author Brand/Platform (Day 1)

    OK I want everyone to go through this exercise with me for the next 30 days. Ill teach you how to start your marketing plan from scratch, aw well as some best practices for twitter, blogging, facebook and more.

    This book is a great reference: Author's Guide to Building an Online Platform

    Today is about creating a brand/platform for yourself. What is a platform?
    The term author platform is popping up all over the place, but what exactly is an author platform? Essentially, your platform is based on your expertise. For nonfiction, this relates to the topic of your books. What about fiction authors? Your platform, obviously, should focus on your genre. It’s even better to focus on a smaller niche. For example, get known for knitting mysteries.

    Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you have established, the articles you have published, and any other means. here are 8 things to think through when determining what your platform is.

    1) What is your genre? Lets say you are writing a knitting mystery.
    2) What experience/knowledge do you bring? (are you a knitter? Do you do arts and crafts? are you a fashion major? etc)
    3) Write Down 3 different audiences that your book targets. (Knitters, Fashion, Mystery)
    4) Write down 5 ways to reach those audiences. (groups, organizations, web sites, etc)
    5) Find out who are the influencers in those groups (leaders, content experts) and introduce yourself. tell them what you are doing. (google google google)
    6) Get involved in those organizations now (whether you are published or not). Become familiar with organizations related to your topic or genre. Join those that you feel can help move your career forward through education and/or association. Become known by participating.
    7) Create a web site - this is one of the first things to do. Simple 5 pages. (Use a knitting motive)
    8) Start building an email database/spreadsheet of critical contacts. (Be sure to keep track of contacts)

    Come back tomorrow for Day 2 in our Marketing Journey!

    The Office Lessons

    After working an an executive at Bank of America, this show is quite funny to me. Sick but funny. Mostly because it is completely sarcastic humor which I am a sucker for.

    I love the battle that goes on between Jim and Dwight. Steve Carrell is hilarious but Rainn Wilson cracks me up. And I swear I used to know people like him at work.

    It’s silly and stupid, controlled yet edgy. Its totally inappropriate. But believe it or not there are people who actually say and think these things. Sometimes, its the only way to get people to pay attention that this behavior still exists. Even though it is disgusting, you have to laugh at the ignorance of some people in the world and work place. And sometimes, you just have to laugh at that especially when there is nothing else to do. Now I do not approve of any of the behavior but that is what makes it funny. Its exaggerated.

    In this show, everyone in the office realizes they’re stuck with each other. And in a way, they love each other flaws and all. It doesn’t matter that their boss, Michael (Steve Carrell) is totally ridiculous. It doesn’t matter if they get insulted. It doesn't matter if they play pranks. In the end, it’s back to life and it's about the sum of parts. And that’s real.

    As everything I participate in or watch, I am always thinking about my writing. This show does have its lessons for writers.

    • Characterization. Most of all, when I look at the writing, it is great. The characters thought greatly flawed are lovable.
    • Story. It tells a succinct story in 30 minutes yet does a great job of creating arching stories that link each episode.
    • Dialogue. It does not deliver one-liners. The dialogue is natural and funny. It flows and does not feel forced.
    • The scene. The desks, the offices. Their clothes. Next time look at the details. These details matter when I'm writing. The pictures on the desk. The stress balls. The environment gives you a sense of these people.
    • The nonverbals. The characters mannerisms, their looks. Those things are hard to capture in a book but it is doable. But they have to be natural.
    A few Memorable Moments

    Medical Form Scene


    • Dwight: Someone forged medical information, and that's a felony.
    • Jim: OK, Whoa, all right 'cause that's a pretty intense accusation. How do you know that they're fake?
    • Dwight: [reading from a sheet] Uh, Leprosy, Flesh Eating Bacteria, Hot Dog Fingers, Government Created Killer Nano Robot Infection.
    Identity Theft


    • Jim Comes to work dressed as Dwight
    • Dwight: Imitation is a form of flattery
    • Jim pulls out a few items he took from Dwight
    • Dwight: You know Identity theft is not a joke Jim. Millions of people suffer from it every year.
    Spud Gun


    • Dwight:I.D. badges are long overdue. Security in this office park is a joke. Last year, I came to work with my spud gun in a duffel bag. I sat at my desk all day, with a rifle that shoots potatoes at 60 pounds per square inch. Can you imagine if I was deranged?
    Please - if you have not seen this show - watch this clip. It is hilarious and I bet most of you will be hooked. If you have, take a moment and enjoy this montage of funny moments to start out your day.

    Update: I changed the clip - I swear you will laugh at loud at this. Come on you know you wanna try it.