3 S.R. Johannes: Friday's Marketing Round up (7/24)

Friday, July 24, 2009

Friday's Marketing Round up (7/24)

Here are my favs for the week:

Marketing controversy over The Liar book cover - While I have heard only good things about Justine's novel itself, the blogs have lit up with frustration and shock over the cover. The book is about a mixed race teen with self described dark skin and short black hair but the cover depicts a Caucasian teen with long brown hair. What do you think about it - think about it from a marketing perspective. Does color matter? Even E Lockhart got in on the buzz.

Article marketing offers free exposure. Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc. How can it get you exposure?

Ranking ebook sales? - USA Today Best-Selling Books List becomes the first major book bestseller list to include ebooks in its rankings. So what does that mean for publishers and authors?

Social media - is it a tactic? Is it marketing? - In the world of Social Media Hybrid Marketing people and relationships seem take second or third place to creating a buzz and gaining traffic.

Today's top twitter trends to watch. Last time, the trends were different. here are an additional 5 trends that are shaping the way brands communicate.

Have a great weekend! :)


Unknown said...

Justine's cover infuriates me. Personally, I think of it as false advertising. The marketability of using a Caucasian instead of an African American is canceled out by the anger people will have over the falsely portrayed character.

Sarah Wylie said...

I read Justine's post about her cover. It's hugely unsettling how little influence it seems an author has on their cover.
Hopefully this introduces change for the better.

Susan R. Mills said...

I agree with Beth!

Danyelle L. said...

Ditto Beth.

Great links, as always. Thank you. :D

Sherrie Petersen said...

The link on article marketing is great! Thanks for sharing all this great info.

As for the Liar cover, I wonder if the controversy will bring about any change or if it will just increase sales...

Kelly Polark said...

Great links and I hadn't heard about the book cover scandal. What does the author say about it? The author must be furious!

lisa and laura said...

This cover controversy has been fascinating to watch play out. I can't imagine how frustrating this must have been for Justine! It will be very interesting to see if Bloomsbury changes the cover and if so, what it will look like.

Cathy C. Hall said...

Great links, as always. So much to read, so little time to write! :-)