3 S.R. Johannes: Friday Marketing Round Up

Friday, January 08, 2010

Friday Marketing Round Up

So we are all stuck home on a snow day. They cancelled school last night as soon as one flake fell. We've declared it movie day. Lazy I know but what else can you do with a 2 year old and 5 year old.

Exciting changes

Thank you so, so much for all your feedback! It was so helpful. To answer you back, here are a few changes that will begin to happen on my blog starting in Feb.

1) I am going to start adding back in the daily Marketing Muse. Even if I have a personal post. I used to do this and it sounds like from the feedback it was helpful.

2) I will have special days where I answer marketing questions commenters post.

3) I will do a blog a week that dives into various marketing topics. But I will need your help on identifying the topics important to you. Please leave me comments on some marketing or publicity topics you are interested in hearing more about.

4) I've got some special events scheduled with Melissa Marr, The Amanda Project, and Becca Fitzgerald so we can see what they've done to be so successful.

5) I'm going to keep the Friday Marketing Round Ups. But may choose them based on marketing topics.

6) I'm going to shake things up on the Marketing Mondays so stay tuned. It will probably include some SKYPE interviews, twitter chats, as well as some Vlogs on various marketing topics.

7) To reward you guys for hanging out with me, I will start offering monthly contests to my followers - that will include some type of marketing package that could be a random drawing for an ARC, a marketing resource, a free consultation, or maybe even some type of marketing collateral like template for Twitter, Blogs, or business cards. Stay Tuned. It will be on the last week of every month.

8) Lastly, I'm thinking of creating some type of marketing book that can help authors walk through the steps of starting their own marketing plan, platform, and reach teen audiences. Please take my poll on the side and let me know what you think.

Round Up

Covers: The good, the bad, and the ugly
- When it comes to cover art, people are shockingly opinionated. Maybe you can’t judge a book by its cover, but you can still judge the cover.

Platform Resolutions for 2010
- Advice on how to slowly and steadily establish a lasting platform.

30 tips for Blog Tour hosts - You can be a Virtual host. Here are some tips on how to host a blog tour successfully.

A look ahead - Anticipating and predicting what's ahead in the world of teen marketing.

A Writers Calling Card - A writer needs to have a good business card to present at networking events and conferences. This editor keeps all the cards that meet these requirements.

What's publicity and marketing anyway? A (very simplified) definition of what book publicity and marketing actually is.

How to work with your publicist. How can you as an author work effectively with your publicist instead of shooting yourself in the foot.

I am always open to suggestions so please send them to me as they come to you!

Have a great weekend!


Unknown said...

Shelli - my kids are also 2 and 5! I gave them a movie day once on a snow day, and now whenever it's slightly cloudy out, my 5-yo will say, "Looks like snow, we should have a movie day."

I can't wait to read all the links. As far as marketing topics to address, I want to do as much as possible to promote my book -- you know, once I have an agent who sells it :) -- but don't have natural marketing savvy. So I'd love anything to do w/ book promotion, platform building, marketing, etc. for debut authors. Thanks for a great round-up!

Unknown said...

I'm so excited! Sounds like there is a great cloud of awesomeness rolling in. :)

PJ Hoover said...

Oooh, sound like some great stuff is in our future!

Shannon O'Donnell said...

Yay! Thanks, Shelli, for caring so much about us to make these changes.
It's exciting - I can't wait. :-)

Sherrie Petersen said...

You are going to be one busy woman! Sounds like great stuff :)

Tess said...

yes - skype! I really really want to learn about that!

thanks so much :D

and, you're right - we need to reschedule. looking forward to it.

good luck today with the kiddos. forts under kitchen tables were a hit when mine were little. we'd use blankets and books and lanterns/flashlights.

Donna Gambale said...

As per usual, excellent links! I don't think I've ever found a Friday where I've already read all of them.

Elana Johnson said...

I really need to get on the skype bandwagon -- which means I need to figure out what it is at all. ;)

Happy weekend, Shelli!

Catherine Denton said...

Yippee!! I'm so excited about your book idea, Marketing Muse AND Melissa Marr!!! Can't wait.

Susan R. Mills said...

The book sounds like a great idea. I'm especially interested in how to reach the teen audience.

Irene Latham said...

Wow, you're gonna be even BUSIER! Thanks for all the great information.

Josie said...

I just found your blog...and none too soon! I've been losing sleep over marketing of late...can't wait to read more!

Sarah Campbell said...

I just used one of the tips I found by visiting one of your round-up blogs. I am hosting Irene today so feel free to stop by.
The only caution I would have about writing a book on marketing is that it will take time from your YA writing -- inevitably.

Sally said...

wow- all sounds great- much to look forward to on these cold winter evenings

and movie day- that sounds even better. I remember when my youngest went off to kindergarten, I came home and watched "Winnie the Pooh" all by myself...maybe shed a tear or two! Enjoy these days, they are precious

Little Ms J said...

I'd love a book to help collapse all the wonderful ideas so I could feel like I had a plan of attack. I like it! Of course, I need an agent prior to any attacking.... but, still.

Kelly Polark said...

My kids were so disappointed that they didn't have a snow day today! I kind of wanted a snuggle in day too! But no go!
Thanks for the links!

Christina Farley said...

Looks like you've got some great things in store. I love your blog though! It's always so fun and exciting to visit.

Jessica Leader said...

These links were hugely helpful, Shelley--just what I was looking for. Many thanks!