Marvelous Monday: Holiday Giveaway!!!!!

In celebration of the ending of 2009, I want to thank all of you for making the Marvelous Marking Mondays a huge success. This time last year, I had no followers, hadn't yet kicked off the Marketing interviews series, and barely got one comment a day.

Today, I have 400 followers (and friends :), just had my 50,000th visitor, and have conducted 40 interviews with editors, agents, illustrators, and authors.

More importantly, over this last year, I've made friends, gathered followers, and hopefully helped some of you move toward your publishing goal.

To celebrate all this, I have a....... GIVEAWAY!!!!

1) All you have to do is comment and tell me one key lesson you have learned this year in relation to your writing journey. It can be about social networking, attending a conference, your writing craft, the submission process. Anything.

2) Oh yeah, and you have to be an OFFICIAL FOLLOWER of my blog (so i can see your lovely little square faces/icons on the left side.)

Only my loyal followers get prizes :).

If you have found my blog for the first time and aren't sure if you can follow, I do come with a 30 day guarantee. If I do not make you laugh, cry, or scream at least once in 30 days, you can unfollow and still claim the prize if you win. :) Am I confident or what?

oh! What is the Prize - you ask???


Drum roll please.........















Neil Gaiman's ARC (Advanced Reader Copy) of Coraline!!!

The graphic novel adaptation illustrated by award winning artist P. Craig Russell.

You have until Midnight PST (3 am EST) tonight to enter.

Happy Holidays!

Also stay tuned because I have a holiday surprise for Wednesday!!!!

Belated Editor Appreciation Day

Agent Appreciation Day was so successful last week, authors did it again for Editors. I came across alot of posts this weekend.

Even though I do not have an editor yet, I love them and am thinking a little bribing and flattery could get me somewhere. ;) So here is a shout out to all the great editors who got accolades on blogs over the last few days.

Here's some I found:

Kiersten White with Erica Sussman, Harper Teen

Kody Keplinger with Kate Sullivan, Little Brown

Hannah Moskowitz with Anica Rissi, Simon Pulse

Alexandra Bracken, Egmont USA

Andrea Cremer with Jill Santopolo, Philomel

Kirsten Hubbard with Michelle Poploff, Delacorte

Victoria Schwab with Abby Ranger, Hyperion

Karen Kincy, Brian Farrey at Flux

UPDATE: Gretchen McNeil is gathering all the posts on her blog.

Happy Editor Day and thanks to all of you for believing and taking a chance on your authors!

If you have any you want me to add, let me know. Or if you know of a blog that has a comprehensive list, let me know and I'll link to it.

Agents Insider 411

I thought I would outline a few things to remember for AFTER you get an agent. I wanted to give some inside scoop to having an agent and working on the submission process to editors.

I know there is a lot here so I'm sorry for the length, but I felt it was more important to share the things I was surprised about once I got an agent. So bookmark me for late night reading :) Keep in mind, this is my opinion. Everyone has one!

1. The saying is not "Happily Agent after" - Don't think that once you get an agent, you are done with the hard part in this process we call publishing. Oh Contrare Monfrare! Once you get an agent. Your book does not sail into the sunset from there. Getting an agent - is really only the beginning of this long journey. You still have edits and waiting and pressure and disappointment. The only difference is that now you have someone by your side (besides your mother and husband) who believes in you and your book as much as you do.

2. Your book is never done! - I have stopped tweeting the following statement "Yay! I'm done! Onto the next one." Why? because I've been "done" now a few times and I'm pretty sure I'm still not quite "done". In reality, I don't think you are "done" until your book is in print and even then, i think sometimes you have to revise for your foreign versions. Just say, "I'm done for now." Then you won't be disappointed or frustrated. But expect rounds and rounds of revisions with agents and editors before submission (sub), during sub,after sub, after contract, for foreign sales etc. Some agents don't do many edits but more and more are in this environment. Just know, your book will be better and you will grow as a writer.

3. Agents know things you don't! If an agent makes a decision that impacts your book's process at whatever stage it is in. Know that they have a whole lot of factors going into that decision that you might not know about. They live in this business everyday. They know things. Secret things. Unspoken rules. Secret handshakes. Coded messages. Things you and I will never know. Trust me, there is a whole secret society and set of rules that agents and editors live by that we do not see. Nor will we ever.

4. You have to trust your agent. This is why interviewing agents first is totally critical in your success. You HAVE to understand their communication process and style and submission process. B/c when things are happy, so are you and your agent. But if things get tough, and they will, you HAVE to trust your agent - their advice and their process. The reason we all get an agent is so they can help us visit/tour/stay in the Land of Publishing. Your agent is the guide and you are the tourist. You know where you want to go but they know how to get you there.

5. Be careful who you listen to. "They" are not always right. Rachel Gardner post about this today. Rumors go around that put doubts in authors minds. Rumors about agents, rumors about editors or houses, rumors about the process, rumor about books, rumors about authors, rumors about advances, rumors about rumors - blah blah. There are a 1,001 differing opinions and 1,000,000,001 ways to get published. Not everyone has the same experience, including agents or editors. You have your own path, don't let yourself get pulled onto someone elses's.

6. Revisions- quality not quantity. You will get "deadlines" from agents on when to turn your book back in. If the date is unrealistic - make sure you talk about it with your agent. Those dates are NOT set in stone. I hate pushing back on deadlines. I don't want anyone to think I'm slow or a slacker! I've learned that agents "suggest" deadlines and expect you to push back if its not realistic. You will not get in trouble if you don't meet them. Don't rush the changes or force your writing. Because, trust me, it will come back anyway. I realize now it is more irritating to an agent to have to send the book back. They are not impressed with fast turn-arounds if you miss something. So slow down and take your time. Sometimes the best moments in your book comes with time and sitting on it.

7. What exactly is a revision and how to deal? This was an eyeopener for me. Revisions are NOT just line edits and a comment here or there. When you sign on with a agent who edits. Revisions can be things like change your ending, this character sux, work on this, rework this. It is a 4 or 5 page editorial letter. Don't attack your agent for their letter or advice. I have found my first reaction to myself is always - i can't do that or that is crazy! But once I calm down and try it - it works so much better! and my book is better. So keep an open mind with revisions.

8. Express Yourself. Agents work for you just as much as you work for them. I think some people just grab an agent up b/c they offer. Because we try so hard, we grab the first think that comes. But as dating, we all know that doesnt mean "the first guy who asks you out" is right for you. Be sure you interview and ask questions. Hard questions. You need to know your communication styles and expectations match and compliment each other. I'm sure this pertains to editors too. You need to express your book and career visions and be sure you are on the same page. Be sure to say what you want or need to know and why. And find out the same from them. Here's a great article on how to choose the right agent. You need to decide if they are right for you. Because if they arent', those issues will only magnify as things get more stressful. A mismatch is worse than no match. When someone told me that - I used to always think "Yeah right easy for you to say, you have an agent!" But it really is true! Be sure you're clear all this stuff BEFORE you sign. This questioning helped me choose the right agent.

9. Know the plan for your book/career. Now, some authors may disagree, but personally I do not think it is plain business smart to be involved (at an appropriate level) in some of the strategy decisions or in the planning process for your own book. Do you want to railroad over them or boss them around? No! because they know the business!!! But why would you not want to know the rejections, the editors, the houses, the plan? Would you send your kid to a nanny without finding out more about how they handle kids. Would you hand your money over to a financial advisor without asking about the investments he/she is planning for you? I think the more you know, the better. Just b/c you ask questions, does not mean, you do not trust your agent!! It means you CARE about your future in this business and are an active participant in partnering with your agent to make it happen. To me, a good agent should not MIND answering questions that you feel you need to ask. I'm happy to go where my agent wants me to - as long as I understand where I am going and why.

10. You should never be afraid of your agent. Your agent is like your 'business partner'. You have to trust them through the good times and hard times. If you're afraid to voice your opinion - you should not be with them. You should not be afraid to speak up or contact your agent if you have a valid reason. Not every day and obviously in a respectful way. To "professionally discuss" why, when, how, and what. I personally think a good agent would respect and honor that (Again, professional is key). Most agents don't want you to be intimidated and want you to feel comfortable with them.

11. You are not the only one. This is so hard to keep in mind as you continue through your publishing journey. Your agent has other clients, a boss, colleaques, a family. Guess what? They have a life outside of your books, publishing dreams, and revisions goals. WHAT!? I know that is hard to believe b/c we breathe our books, our writing. But it its true. Your agent has about 20-40 Yous reacting the same way you are. They only have so much time - so pick your battles. If you become annoying, you are doing yourself any favors. On the other hand, if you don't hear from them timely, it could be a problem.

12. They want your book to sell just as much as you. Agents (and editors) want to sell your book as much as you do. Agents don't get paid until you do. Agents have to query just like we do. Agents have to accept rejection just like we do. Agents get excited about successes just like we do.They have to read your book a gazillion times, listen to you moan, respond to all your annoying emails, keep you calm, answer questions - all on a hope and a prayer that your book will sell. They hate rejection just as much as we do. They care about our books just as much as we do. None of them want us to fail. Because then they fail too.

13. Don't be a hound dog. Don't shoot off 100 emails a day. This sounds like "duh!!" but seriously it is soooooo hard when you start freaking out about something you heard or read or saw or think. Probably worse when you are on sub b/c everything takes so long. But use your support group to vent, freak out, cry and solicit advice. Go to all of your support people BEFORE you go to your agent. Agents are not your therapists, your BFF, or your mother. Also - when you send an email, try to save it and wait to reread. Email is tricky and innocent things can come off completely wrong. I personally think its better to talk on the phone but that is not always possible. Another thing, try to keep emails short and to the point. They dont have time to read a 8 page letter and they probably dont really care what you did last weekend.

14. Run future projects by your agent. Kirsten White did a great post awhile back on this. Of course we all want to write the book that is in our hearts. I do too. I don't want someone telling me what to write. But from a business/marketing side - you have to consider what is selling. I think its important to have a discussion with a perspective agent or your agent about what you want to or are working on next. I'm not saying write what they want you to write. But, i think as your agent, they deserve to be involved (just like you do in their process) since they're time and energy goes into it as well. If you have differing opinions - it could be a problem but better to have that discussion on word 1,000 than on word 80,000.

15. Try not to worry about your agent dropping you. Getting an agent does not mean you will sell your book easily. yes it opens doors. But there is always a possibility - especially in this market - that you will not sell. Know that if you get the RIGHT agent, most WILL stick by you. Most will not drop you. Most will help you with your next project. I think that fear always lingers. "Will my agent drop me?" I don't think they do unless something is seriously wrong in the relationship. So just know, if you don't sell and you have the right agent, you will be OK and move onto the next project. There are tons of authors out there who did NOT sell their first book and their agent stuck by them to sell their next project.

16. Be patient. If you push at this process, it will crush you. You have to try and be patient. Trust me, it is soooooo hard. Especially when people around you get deals or get agents or finish books faster than you. I have found that if you push at this process, the process only gets longer and slower. Try to breathe and know things will happen for you when they are supposed to. There is only so much you or your agent can do. Timing comes into play. Finding the right house or editor comes into play. Then something bigger takes over to create that serendipitous moment. Try to relax. Easy to say, hard to do.

If any other agented authors have some tips, please put them in the comments.

What did you learn? What were you surprised about? What do you wish you had asked an agent when you got an offer?

Marvelous Marketer: Christy Webster (Random House Children's Books)

Special Announcements

A Big Thanks! First, I want to thank all my loyal followers! I adore you guys and thanks for coming by often. I just reached 400 this weekend and have decided when I reach 500, I'm going to do a "Thank you" Giveaway! Stay tuned!

2009 Interview update: Secondly, this is the LAST marketing interview of 2009. It's been a great year and we've had some great interviewees. I want to thank all of them and let you know the interviews will resume on Jan 4th, 2010 with a brand new format and lineup!

Marketing Interview

Hi Christy! Thanks so much for coming and answering questions about marketing for us. It's always nice to get an editor's perspective. First, tell us a little about yourself as an editor.

I’ve worked at Random House Children’s Books for about four and a half years. Between my own books and the books I’ve assisted my bosses to edit, I’ve tried my hand at almost every kind of kids’ book there is. Baby to YA, licensed and non-licensed, fiction and non-fiction, new and reissued, you name it. I come from Maine. Oh, and everything I’m about to say is my opinion, not my employer’s. (Sorry).


In your opinion, after watching a book go through the publishing process, what are the top three things an author can do to help promote their book?

1. Be available to your readers in a way that makes most sense to you, your book, and your publisher. Whether it’s touring, school visits, an online presence, or something else, a personal connection is a wonderful thing.

2. Talk to people about your books, and books in general. Connect with people who love books and stories as much as you do.

3. Be nice to everyone.


I assume the last pertains to any online interaction as well as in person. I think some people forget to be as nice in Twitter as they are in person. Based on that, how can an author utilize social networking to build an audience and what should they keep in mind when doing it?

I think an author (or anyone) should put effort into social networking only if they enjoy it on its own merits. By all means—check it out, give it a chance, see how people are using these various services. But the people who find success connecting with their audience on these websites are the ones who are using them in a similar way to their fans—to connect with people, to learn new things, to share information, and to have fun.

Those who are using them as a marketing tool only? People can tell they’re not that into it, and I don’t think it’s as useful that way. Your readers want something authentic, and if social networking just isn’t your bag, it’s OK—you don’t want to fake it. Find other ways that are more you. But I definitely think it’s worth checking out and seeing for yourself. It’s one of those things that you need to try hands-on before knowing what it’s all about.

I’m on Twitter. I’ve found it to be a really neat way of keeping up with other folks in the publishing industry, from fellow editors to authors, librarians, and reviewers. But it also keeps me up on ALL my interests, as I can follow my favorite TV critics, reporters, bloggers, comedians and so on.

Sometimes I feel badly for authors that follow me, because I think they’re expecting publishing tips, and then I spend the day talking about getting my ears pierced or something. But then, that’s what it’s all about—a slightly more personal connection. I use Facebook mainly to keep in touch with family and old friends. I use GoodReads exclusively as a way to remember what I’ve read. If I don’t keep track, I forget, and that pains me. Plus I love to look at all the covers together.


I to believe you use social networking in an authentic way to meet people not for sales. It seems with all the social networking in today's environment that technology is becoming more and more important to an author’s marketing plan.

Yes, but it’s as important as you make it. There’s a bare minimum, I think. You have to have a website, with up-to-date information about your book and yourself. You have to have email that you keep up with, to keep in touch with your agent, editor, publicist, and anyone else involved with helping you market your book.

Beyond that, the sky’s the limit, and it’s a very individual thing. Some authors blog daily. Some post videos. Some do fun giveaways of their books. Some do virtual author visits. If you do the things that most interest you, you’ll do them enthusiastically, and people will respond to that.

But even if your personal proclivity is toward in-person activities, making yourself at least minimally accessible online greatly increases your chances of being contacted about in-person opportunities.


Another marketing technique seems to be around group book tours. How do you feel about group promotion?

I love that so many authors recently have teamed up to promote their books together. This is one of the things I love most about the children’s book world—there is true and sincere camaraderie. When someone in children’s books—an author, a bookseller, an editor, a librarian, whatever—loves a book or believes in an author, they will enthusiastically spread the word, regardless of any circumstances that might otherwise lead to competitiveness. Most of us know that any book doing well can be good for all books, and most of us also just put a love of stories above all else. That works out really well, because word of mouth is by far the best way for a book to gain attention. I think about how I discover new books for my own pleasure reading.

Before you can decide whether to read something, you have to first hear of it. So if someone I know is talking about about a book, or if an author whose work I already follow is talking about a book, or if an author I don’t know is at a reading with authors I do know, then I hear about it. And if it sounds like something I’d like, I read it. It’s a simple, natural thing that makes a big difference.


What other advice do you have for authors/writers regarding marketing?

Try not to worry too much about the marketing experience being different from what you expected. Remember that it's not about who gets the multi-city tour and who doesn't. It's about getting books into the hands of the readers that are going to love reading them.


When evaluating whether to take on an author or book, do you ever Google them to see if they already have a web presence or platform?

Yes, I do check out their web presence. I don’t go looking for a platform, per se. If they have some kind of platform that relates to the book in question, they should have mentioned it when submitting. If they did mention some credentials that would have a real impact on whether we’d take the book, then I’d definitely do some research to make sure it’s legit and find out more about what it is and how it could work for a book. But honestly, that’s a pretty rare thing. With the vast majority of kids’ books, we’re looking for a great story, not an area of expertise.


Can you give us an idea of the types of marketing or publicity Random House may offer to authors? Is there a standard or is it just based on the book?

We do a lot of different kinds of books, and each category has some kind of standard marketing plan. I can’t go into a lot of specifics, but an example would be sending out ARCs for original novels, that kind of thing. And the standard plan is quite good on its own. Beyond that, our marketing and publicity departments work hard to identify which books would benefit most from specific types of extra strategies, and that varies widely and depends on the book. Some traditional strategies aren’t right for some books, and other books can sometimes naturally call out for something more offbeat. The main thing is that they have a lot of magic to work with a small budget, and they really do try to make everything they do make as big a difference as possible.


What things do you and RH expect an author to do on their own?

The only thing I truly expect from an author is to write a great story, let us know what their availability is for promotion, and provide an author photo when the time comes. They should also be maintaining their own web presence in some way. But when an author has other ideas for things to do on their own, I'm thrilled.