3 S.R. Johannes: Marketing Round Up (7/23)

Friday, July 23, 2010

Marketing Round Up (7/23)

Here are my favs for the week:

Georgia Mcbride (from YA litchat) on Platform Building - Georgia has a background as a marketer and manager in the music industry, and has been a part of the launch of several teen and tween music brands including N'SYNC and Fall Out Boy. She's no stranger to promotion and branding, and her expertise can help both new and established authors refine their web presence.

Book Decisions, signings and endorsements - A writer needs to understand the entire decision-making process at most publishing houses.

Drawbacks to pushing a book to market - Wanting to rush publication is a common problem, but many authors don’t realize how detrimental rushing can be to the success of the book. Not taking into account quality issues, there is the issue of distribution.

Connecting Book groups to Community - Here are twenty ideas for connecting an upcoming book group to the community.

The Write and wrong ways to promote your books - Did you know that if you’re marketing your book to sell books, you may be marketing for all the wrong reasons?

Superpower book proposal secrets - One of the most essential components of your book proposal is your marketing plan.

What you don't know about Book scan can hurt you. Nielsen BookScan tells the naked truth about how many copies a book sells. It produces weekly tallies via electronic links to thousands of cash registers across the country.

Create an engaging bio page - Your bio page, however, is arguably the most important page of your site. It’s where you define and contextualize yourself to an audience of strangers.

Have a great weekend!


Natalie Aguirre said...

Great list of links. I'll have to check them out.

Paula said...

Great info, especially liked the bio page suggestions. It is so hard to write about yourself.

What annoys me about other's bio pages is when their pictures are SO outdated that when I meet them at a conference all I can do is scratch my head and think, no really, who are you?

Candyland said...

Great list of posts!

Christina Lee said...

Great info! off to click away!

Martina Boone said...

Loving the links! Thanks and have a relaxing weekend. Is there such a thing? :)

Stina said...

Great links as usual. :D

BTW received my prize this week. Thx.

Jemi Fraser said...

Terrific links! Thanks so much. Have a great weekend Shelli :)

Unknown said...

Amen to good bio pages! I'd add it's best to have a short one and a long one--or a fun one and a serious one like you ;)

Sharon K. Mayhew said...

Thanks for the linke, Shelli!

We are super excited around our house today and it's not because the basement flooded for the scond time in two weeks...The ARC of DUFF you sent us arrived today! My teen is all excited...She'll have the scoop on it before all of her friends...


VS Grenier said...

A Great list of articles to check out. Thanks for posting.

cleemckenzie said...

Super list of helpful posts. Thanks. Also thanks for the books by Sara Pennypacker, Megan McDonald and Tricia Springstuff. Wonderful prizes.