Friday's Marketing Round up (7/3)

Hello peeps -

I'm taking a break from revisions, car loans, mortgages, utility bills, Kindergarten registration, Michael Jackson obsession, Wipeout episodes, Tivo back-ups, Fourth of July celebrations, mosquito stakeouts, and delusions of grandeur.

Why?

To give you the Friday Roundup - because that's the kind of loyal and committed bogger I am :)

Have a great holiday! See you on the other side.


Here are my favs for the week:

Should I stop blogging? If you are questioning whether blogging is worth your time and wonder what it can really do for your marketing, read this article.

Lessons from launching an eBook. Here are some tips if you are thinking of launching an ebook, whether it be fiction or nonfiction.

To Market, To Market - Eizabeth Bluemle has a terrific article about what kinds of promotions work, from a bookseller's POV. It's geared more toward publishers than authors/illustrators but with so few publishers doing any significant promotion these days, you might want to consider some of these tactics. She also tells which ones she finds a waste of time.

Promotional Email Dos and Don'ts - Is email marketing the way to go? The bad news: we read fewer than 10% of the email promotions we receive. The good news: sometimes even an unread email leads to sales. Here's how to do it right.

Book Promotion Lessons - Just when you think you've seen it all, an author comes up with something completely new (and possibly crazy) to do.

Answers to the top 10 Twitter Objections - If you are still on the fence about starting to tweet, here are a few answers to the top 10 reasons why people don't tweet.

Where did you hear about your book? Nathan Bransford asked his blog groupies where they heard about the book they are reading. Read over 300 comments if you want to know the power of blogging!

5 Ideas for a successful book launch - Getting published is only a step in the book writing process. There is even more work involved in promoting the book and getting it to sell. Here are a few great ideas for having a successful book launch.