Day 3 BEA Bonanza: Be Jealous. Be Very Very Jealous.

Winner of Mitali Perkins' Bamboo People in hardback (using random number generator) is

Niki Smith!
(congrads! email me your address girlie - sjohannes@bilaninc.com)

Dont' forget to watch my twitter for spontaneous BEA Book Combustion - AKA random book giveaways.

Also - BIG CONGRADS to my blogger buddy, Michelle Hodkins , on her new book deal! Here's her story (be sure to follow her - this is someone to watch! Plus she's giving away some cool ARCs too. )

Pictorial Representation of my time at BEA!

Here's me with the adorable Joanne S. Volpe,
literary agent and genius at Nancy Coffey. She's just as nice and cute in person as online. Query her! She rocks! You can follow her on Twitter for scoop!




Here is my and Kody Keplinger (author of The Duff - surely you've heard about it! ) meeting in person for the first time. Though we've been blogger buddies for a while. I'm so happy for her! Go follow her blog!





Here is my Hilary Wagner's wonderful book Nightshade City at the Holiday House booth. Put this one on your reading list people because Rick Riordan just blurbed it!





Oh and here are my BEA Partners in Crime,
Shana Silver and Jen Hayley (part of YA Rebels). I love these girls...

I know, they look all sweet and innocent, but don't let that fool you. They were serious BEAers. They did not play. Shana even had a spreadsheet printed for all of us when we got their with signings, galley giveaways. She even said, "If we lose you, you are on your own!" She's definitely on my team again next year.


Here's Holly Cupala and I getting coffee. Yes there was a Starbucks conveniently in the building. So when we got tired, we would get a caffeine drip and get back to business. BTW her book, Tell Me A Secret, is awesome and just coming out this month. Not to mention, she is just as sweet as she looks :)


How cool is this - I met the Ghost Hunters!
Need I say more.....




Michelle Zink - one of my fav authors. Ready for this?
She actually knew me from my blog! Crazy right?
I was freaking out inside, but look how calm and collected I look. She was so supportive and chit-chatty. Love her.




I have to say, this one was especially a highlight for me. Alyson Noel was signing her new tween paranormal, Radiance. She recognized from my blog picture. INSANE! I was first in line and when she sat down, she said, "Hey Shelli!"




And of course I have to rub it in!!!! ;) Here is my stash!!!!






Jealous? Don't be.

I'm only keeping about a 1/3 of this.

The rest, along with the Swag pile, goes to all of my faithful followers this month - so keep visiting daily.

Since I hung out with Kody (and her agent Joanna) at BEA. Today, you can win an ARC of her book, THE DUFF. Comment and tell me the book you are most anticipating for Fall 2010 and why!

Come back tomorrow because I am announcing my Agent Pitch Contest with (Bree Ogden at Martin Literary) and what you need to do to prepare for Monday's entries!!

Marvelous Marketer: Joanna Stampfel-Volpe (Agent)

Hi Joanna, thanks for agreeing to share your marketing tips with us. Before we get started, tell me a little about yourself.

Well, I'm the first literary agent that Nancy Coffey Literary & Media Representation has ever taken on board, and I couldn't be happier. Working with an industry veteran like Nancy has been invaluable to me--she's a fantastic mentor. Prior to working with Nancy Coffey, I was a literary assistant/junior agent at FinePrint Literary Management, where I also
sold audio rights. My taste varies, as you can see by my first two sales listed on Publisher's Marketplace--The Town that Food Saved by Ben Hewitt (Rodale, winter 2010)--narrative non-fiction) and The Ghostwater series by Lee Nichols (Bloomsbury, May 2010--YA paranormal). I'm always on the lookout for something new, and if the writing is strong, it doesn't matter what it's about!

In your opinion , what are the top 3 things every author should and must do to promote their book?

1--Definitely create a website.

2--If they haven't already, join a writing community (SCBWI, RWA, etc)--the writing community is one of the most supportive I've seen in any industry and your fellow writers not only make wonderful critique partners, but they have great publicity and self-marketing advice.

3--Reach your audience personally. I'm not more specific here because honestly, it depends on the book. For YA, a blog with contests and maybe even a blog tour is a strong marketing device. For a socio-economic non-fiction, it may be best to give lectures at colleges and business conventions. Either way, you need to reach that audience!


How important is technology to an author’s marketing plan?

These days, very important. Even that socio-economic narrative non-fiction writer wants a website and to set up a few interviews online. I know one author who gives lectures by webcam
when he can't be present himself, there are e-books, e-anthologies where authors publish short stories about the characters in their upcoming books, etc--there are some fantastic options for writers these days!


What other advice do you have for authors/writers regarding marketing?

Take a very active role in the marketing of your book. There are still writers and authors
out there who expect everything to be done for them. With the publicists at the publishing houses spread so thin, this is unrealistic and will only hurt the sale of your book. You need to be a team player, and in fact, the star of the game. Send some copies out to local papers/magazines for reviews in your area. If you've published a children's book, visit some schools. If you've written women's fiction, look out for local women's organizations that you may be able to appeal to. Go on a blog tour, link up with some other author's for book signing events, attend conferences. If you won't be the biggest champion for you book, who will?


When evaluating whether to take on an author or book, do you ever google them to see if they already have a web presence or platform?

Always.


What things do Publishers offer in contracts in terms of Marketing? What does the average author receive or is it different, depending on the book?

Publishers don't actually offer anything in contracts in terms of marketing. The publishing
house's marketing plan is completely separate and varies from book to book. Each house
has a general marketing plan that they do for all of their titles, but if it is something they really want to push, they'll write up a specialized marketing plan for that specific title.
I would say that the average author receives placement in the company's catalog, and the book
is sent out for review to the usual line up (Publisher's Weekly, Romantic Times, etc). That's it. Scary, huh? This is why it is so important to champion your own book!


What are you looking for? What are you interested in?

Well, I represent a lot of children's books, from picture books to YA (non-fic to fic), covering every sub-genre there. As far as the adult market goes, I am looking for historical fiction, women's fiction, urban fantasy, paranormal romance, romantic suspense, dark drama, horror, some narrative non-fiction (although I'm very picky about this--I know what I like when I see it. Topics would be: food, environment, pop culture) I am NOT looking for: mysteries, poetry, screenplays, short stories, anymore picture books, corporate/legal thrillers, academic non-fiction, memoirs.

And if I didn't mention the genre that you write, it can't hurt to query me!