Randomness

Marketing Muse:

Have you heard about Ning.com It is like Facebook, but you join groups instead of individuals. You can search by keyword.

Special Thanks

Special thanks to those of you who emailed me saying you tried to nominate me for the Blogger Appreciation Week. (that was so sweet!) Unfortunately, the nominations closed last week. But honestly, it was all the thoughts that counted the most. No really! :)

Speaking of great blogs - we all follow some great ones. Don't know how I missed this, but at the end of May Writer's digest posted their list of best web sites for 2009. Check it out - there are some great resources. They have also opened up there 2010 nomination process for 101 best web sites for Writers. You can send comments and nominations for next year’s list to writersdigest@fwmedia.com with “101 Websites” in the subject line (deadline is Jan. 1, 2010).

Girl's Night Out

Saturday was definitely a writer day.

• Met up with old critique group members for coffee.
• Spoke at the Atlanta Schmooze - on what you ask??? What else? Marketing! ;) Nathaniel (Master Writer of The Orgami Master) spoke about his approach to picture books.
  
• Had dinner with Sheri Dillard, Elizabeth Dulemba, and Nathaniel
  

What a better way to cap off the night - a double signing with Jennifer Jabaley (Lipstick Apology) and Ginger Rue (Brand New Emily).

Here are a few notes on Jennifer:

Lipstick Apology is about a 16 year old girl, Emily, loses her parents in a plane accident. The media finds a note written on a tray table in lipstick that says: "Emily I am so sorry." Emily is forced to move to NY with her aunt and tries to recover from her loss.

She got her idea for Lipstick Apology from her sister. When her sister was leaving her kids (and flying) for the first time on vacation. She kept calling Jennifer and giving her instructions "in case the plane went down" (I've done this before!!!!!) Jennifer joked with her hubby and said, "watch my sister's plane go down. She'll probably take out her lipstick and write: "kids need to be in bed by 7" on the tray table. Jennifer's hubby said - "that would be a good book". Jennifer wrote it on a post-it and put it in a drawer. She found the post it when she was moving 3 years later.

She writes her books out long hand (yes you heard that right) and then transcribes to the computer.

She found her agent through the traditional way of submitting into the slush pile.

She felt the hardest part of the book was balancing a serious topic of grief and loss with humor.

She started writing during the 2 hours her baby napped. "if you want it bad enough, you will make/find the time."

Here are a few notes on Ginger:

Brand New Emily is about a 14 year old girl who is not popular at school. Emily decides to hire a New York publicist to makeover her image. Emily returns to rule the school all while discovering who she really is.

She used to do some journalism for celebrity magazine. She had to do an interview with Country music singers. She felt like there was not much difference between them so she talked with their publicists, who gave her insight into celebrity image makeovers. Ginger thought it would be interesting to use that in a teen book.

She partnered up with Bonne Bell/Lipsmackers, who provide her with lipsmackers at her signings and promote her book online. Her character, Emily, uses that makeup to improve her image.

She just signed on with Tricycle for another book.

Thanks to Bryan who just gave me a Literary Blog award :)

Here's the rules.
1. Thank the person who nominated you for this award.
2. Copy the logo and place it on your blog.
3. Link to the person who nominated you for this award.
4. Name 7 things about yourself that people might not know.
5. Nominate other Bloggers.
6. Post links to the blogs you nominate.
7. Leave a comment on each of the blogs letting them know they have been nominated.

I'm going to switch it up.
Here are my favorite 7 things about other people :) Who is scared yet?

Just kidding!

7 things about me:

1) I have a 15 year old Jack Russell Terrier (or otherwise known as terror). He's getting old and I dread the day he goes. He's been through so much with me and is part of my family.

2) I was kicked in the chest by a BABY deer when I was camping because I tried to sneak up behind it in the woods. OK fine, I was planning on riding it. Kids - don't try this at home. It hurts.

3) I drove a huge blue and white van in high school until my senior year.
I tried so hard to make it cool. Unfortunately my dad did too. He added big red dice to the rear view mirror and ordered a airbrush license plate for the front that said USS Johannes. I learned thin that if you pretend you're cool, sometimes people forget your not.

4) My daughter has a rarish VSD heart condition. She is fine now but the first 6 months were scary. I have a panic attack every time she has heart burn :(

5) My favorite drink is a martini - not just any martini. Greygoose vodka straight up, extra, slightly dirty with extra olives. Yum! This is from my days of reading Ian Fleming books.

6) The first car I bought with my own hard-earned money was a 1995 Jetta. Unfortunately I had to give up my 1992 red Toyota hatchback Celica because it had no air, no radio (had to drive with a boom box on the seat - yes I said boom box!!!) and every morning I had to put in a quart of oil. Needless to say, I only got 500$ for it which was more than I expected.

7) I am insecure about my arms. I was a professional gymnasts from age 3 until age 10. This means in middle and high school, I had a tendency to resemble a small linebacker. I have always had broad shoulders and muscular arms. This is not a problem now b/c since I'm older, it works, but back in school my cheerleading squad (yes I was a cheerleader! why? my parents made me try out. I really just wanted to sing/play guitar) always made me the base because I was so strong. *sigh* I cannot watch cheerleaders today without getting a bit weepy ;)

I'm going to recognize a few writers in my posse:

Chandler Craig at Fumbling with Fiction
Gretchen Mcneil at Sean Chai
Jen K Bloom
Marissa Burt at Rummaging Reads
Jen Hayley
Lisa Rondinelli Albert
Shana Silver

Marvelous Marketer: Ginger Rue (author of Brand New Emily)

Today we have something a little unique. We have marketing advice from an author, Ginger Rue, who's character Emily hires a PR rep to improve her image in school. I just finished the book and it is fun! Wish I would have thought about it! I highly recommend the book. Also - don't forget to post any questions you have for Ginger.

Hope you enjoy!


Hi Ginger. Thanks for stopping by today. Why don't you tell me a little about yourself and your new book. Is your background in Marketing and PR? How did you get published?

I was a middle and high school English teacher for eight years and wrote for magazines on the side. When I quit teaching, I landed a gig as an advice columnist for a great teen magazine called SWEET 16 (sadly, it folded a couple of years ago) and was doing most of my magazine work for the teen audience. One of my best friends had worked in New York at a big
publishing house for a few years, and she suggested that I use the platform of a teen magazine audience to try to do a teen book.

I don't have a background in marketing or PR, but my brother Glenn is an advertising professor at Southern Methodist University, so for years, we've casually discussed different campaigns--he'd tell me why an ad campaign was either terrible or brilliant, and often he'd roll his eyes at me when I'd get suckered in by some gimmick in a commercial--like a talking dog or a cute baby or whatever. So, while I didn't pursue a degree in APR, I've always been pretty aware of some of the aspects of how it works, just from hearing about it from my brother, who is quite phenomenal at what he does.

I got published in the usual way, I suppose. I wrote the book, looked for an agent, signed with an agent, and then worked with her to sell the book. Everyone who's published a book tells you how slow and frustrating the process is, and they're right! So much waiting!

What marketing research did you need to do for the book? What does your character learn about promoting herself?

Since my brother was in Texas when I started outlining BRAND-NEW EMILY, I couldn't ransack his bookshelves, so I called a friend of ours who went to grad school with Glenn. It just so happened that he had cleaned off his shelves a few days before and really wanted to unload about ten or fifteen old marketing, PR, and advertising texts, so I went and picked them up. I read them all and marked places I thought I could apply to my plot. I wanted to throw around a lot of lingo because the PR rep in the book is very knowledgeable, but I wanted to make sure it was relevant lingo.

Emily learns that middle school popularity and politics aren't all that different from the entertainment industry. Both rely on getting good buzz and having the right connections. She also learns how fleeting it all is. I think that in both realms, there's tremendous pressure to be the hip, new thing...so keeping your brand fresh and exciting to the consumer is a constant challenge.

Since your character gets pretty savvy on marketing herself, how have you marketed yourself/book? Web sites/blogs etc. What major points about branding and image do you consider important?

I'm a Southerner, and we're socialized not to be pushy, so it was very difficult for me as a freelancer when I first started out because I didn't want to bother anyone; I didn't want to be a pest. But I learned that if you want something, you have to ask. It's unlikely that someone is going to call you up and say, "Hey, can I promote your book for you?" So I simply asked people I'd worked with at magazines about promoting my book. Not all of them were willing or able to help, of course. One of my best clients isn't a teen magazine, so there wasn't a logical tie-in for them, and I understood that. I also try to think in terms of "win/win" situations; I don't ask bookstores or magazines or companies to do things for me without clearly defining what's in it for them.

Since the plot of BRAND-NEW EMILY involves a makeover, I thought some sort of partnership with a cosmetics company might be in order. But I didn't want to work with just anybody...my book is very fun and wholesome, and some cosmetic companies have an edgy image that just wouldn't make a partnership with them a logical fit. My first thought was Bonne Bell because when I was about 14, they really cornered the market on tweens and young teens. Everything they did was fun and fresh, not too heavy, and always with a positive vibe. So, I researched them and found that they were a three-generation, family-owned business, based in Ohio, and that their corporate philosophy included a statement about how inner beauty is more important than just looking good. I was sort of blown away by how perfect we were for each other!

My book has a strong family theme, and it's set in Ohio, and the value of inner beauty is a major theme as well. I called my publicist at Tricycle and said, "We've got to get in touch with this company! I love them!" While she was trying to get in touch with the right person, my final edit was due and the book was going to the printer. I had this scene where Emily is being made up, and I had described how natural the makeup looked on her--how it wasn't heavy or overdone. We had no idea if Bonne Bell would want to work with us at all, but we went ahead and put their name in that scene. I figured that even if they didn't want to promote the book with us, I didn't mind giving them a plug because they were such a positive influence on young girls, and I really, really didn't want girls reading this book and then caking on a bunch of makeup to try to recreate Emily's experience!

Later, we heard back from Bonne Bell, and they were very enthusiastic. They've given us great exposure on their Lip Smacker Lounge website and they've sent Lip Smackers (their lip gloss line) for me to give out at signings, which makes signings so much more fun. At one of them, this one girl was trying to decide whether to spend her allowance on my book or another book, and I said, "Hey, did this other author show up to sign your book and give you a free Lip Smacker? I don't think so!" She bought my book...which goes back to the whole "if you want something, you have to ask" thing!

All this to say that I do think branding and image are very important. Kirkus Reviews called my book "fizzy" and "fun," and that made me very happy, because that's what I was going for with BRAND-NEW EMILY. Right now, dark and edgy are big, but I think there is always room for fun. My book was definitely informed by my years as a teacher and how I had to all but beg the kids to read the books on our list. For instance, one year, I selected this fantastic book about a girl in Oklahoma during the Dust Bowl years, and her mother dies tragically, and they're poor and miserable. It's a beautiful book that's beautifully written, but try telling that to a seventh-grader! Once they'd read it, they loved it, but it's unlikely they'd have picked it up if I hadn't forced them. They used to always ask, "Why does everything we read for school have to be about pioneers or poor people or something depressing?" And if there's a dog on the cover, watch out,
because there's a 99% chance that dog is getting shot or rabies or something terrible, and the kids know that going in!

I wanted a book that girls couldn't wait to read, something that was well written and had some substance, but also had all the fun of reading a magazine. And what's in a teen girls' magazine? Fashion, beauty, boys, celebrities, advice, and insider info--all that stuff is in BRAND-NEW EMILY. When girls tell me they couldn't put it down, I love to hear that, because when I was a teacher, I had to force my students to read X number of chapters per day of whatever we were studying, and except for the couple of kids like me who loved reading anything and everything, the students would've rather been in an ant bed than do their reading!

In your opinion, how important is social networking?

I resisted getting on Facebook. My husband blogs and Twitters and does Facebook and all that stuff, and I could never understand why anyone would purposely put their personal business out for public consumption. But my publicist told me to do it, so I did. I didn't want to. But now I'm a Facebook addict like everyone else! It was fun because so many of my former students whom I'd lost touch with "friended" me (yes, that's a verb nowadays), so I get to see what they're up to now. It's also nice because, while I would feel weird sending an email to everyone I know about each step along the way (signings, reviews, etc.), on Facebook, it's normal...you just post your "status." And my Facebook friends tell their Facebook friends about my book or events or whatever, so it's been very helpful, I think in getting the word out.

I read somewhere that today's authors have to be more PT Barnum than JD Salinger if they want to keep writing books, and I think that's true. It's a different playing field than it used to be. Readers expect to be able to interact with you in some way, whether that's through your website or at a signing.

What creative things have you done to promote a book?

I think the Lip Smackers partnership is very cool and something a little different. I think teens today are programmed to expect more than we did. When we were teenagers, it was like, "Hey! I spent three dollars and I got this magazine to read!" Now, the teen magazines have contests so readers can win something for literally every day of the month, or you can take your magazine in to a store and get free stuff, like sunglasses or a t-shirt. I think it's brilliant, actually. Advertising has had to evolve along with industry. So I was definitely familiar with the concept of adding value to your product, because I know today's consumer, especially teens, expect that.

How did you market yourself to agents/editors before you were published?

I did mention in my query letters that I had an advice column called "Ask Ginger" in a magazine with roughly a quarter of a million readers, so that probably didn't hurt. Platform is definitely a plus; the publisher is taking a big risk on you, and they might feel better about doing so if
they believe you can sell books. That said, I think the most important thing is a great idea for a book combined with strong writing and a solid voice. Write a great query letter, and then when an agent requests a partial or a full, give him/her your best work. It's not the most exciting advice, but I think the best thing you can do as a writer is write the best book you possibly can.

Without that, all the fancy ideas about how to promote it won't mean a thing. In fact, this is roughly the same advice Brynn (the PR rep) gives Emily in BRAND-NEW EMILY: "'The consumer knows other consumers. And he or she might decide to tell those other consumers that the product was a rip-off. By and by, word gets around, and nobody else is buying. All that packaging and advertising have gone to waste as the product dies on the shelf.'" Worry first about having a great product. Then worry about how to promote it.

Thanks Ginger for stopping by!

Thanks Shelli